Is the founder of Pico Adworks, pioneer of boutique agencies in Mexico 20 years ago. He is one of the most thought-after creatives in the country with experience covering all types of communication from music, services, consumer brands and political marketing, all of which has translated into a great number of awards and accolades on a national and international level.
His work philosophy is based in two basic principles: 1.The best message is always the most simple and powerful. 2.Two heads think better than one.