Resumo

Objectives: Brand management is a concept which deals with strategizing and evaluating brands in terms of brand positioning, target customers, brand perception and brand image. Nowadays, with the help of the social media it is very important to make emotional bounds with patients in medical field. SInce there are many doctors are online and treatments are very similar it is important to make ourself "different" more likely a "brand". Introduction: In medical professions of course marketing should be much more ethical and science based. But if you ever feel that you found or upgraded something you should position that as a new service. It does not mean you sell a treatment without adding a value as a brand. But if you have a different approach and a selected service you should position that as a brand. Materials / method: In our clinic, we have three brands Hollywod Face, Bella Eyes and Trinity Lift which are registered as a trademark, Bella eyes and trinity lift are also in ISAPS database and in Pubmed as an article. Even if we found something so valuable if we can not present it that means we can not position ourself as we serve something unique that patients can not find anywhere. Results: We are having 1000+ leads for our "brand" & "signature" operations which has conversion rate of 70% with zero marketing budget. Only organic patient demand. Conclusion: We want to share our story of brand management, social media positioning and marketing management in plastic surgery with our brands that are being used all over the world.