Resumo

Objectives: To show tips and tricks on how to create a powerful image for marketing the clinic and its treatments To show effective use of Digital Image for marketing and branding To creatively showcase doctor’s end product (before & after photos) as an art guided by medical science Introduction: In recent decades, technology has become a big part of marketing in introducing one’s service and product. The biggest media material that most of us are using is Digital Image. Mobile phones images, print ads, digital billboards and prints are creatively done to showcase the information, product and service that needs to be translated and understood at a glance. Materials / method: In this lecture, I will be sharing my creative process in creating powerful images that can be used for marketing your aesthetic practices and showcasing the doctors works. Examples of video clips and photos of my works will be shown to demonstrate the concepts. Results: The creative process for generating ads is a multi-faceted process—from how to properly shoot before and after photos, preparing artwork, working effectively with a creative team, to uploading and promoting the image in social media. Digital image when used wisely and effectively, will provide credibility to the practice and consequently translate into more patients seeking consults and increasing revenue. Conclusion: A creative strategy in producing a powerful digital image is an essential tool to effectively promote your practice. This will help improve the branding, showcase the quality of the doctor’s work and effectively promote the business.