Resumo

Objectives: To be able to spread information about aesthetic healthcare on social media and fight misinformation. Also, to assess the impact of social media on aesthetic procedures while also learning the importance of these two. Introduction: Although the concept of social media is broad, it often refers to the use of web-based platforms to link people. These ties can be physician to physician, physician to patient, patient to patient, or vendor to physician in oculoplastic and plastic surgery. These connections are mostly focused on education, social assistance, and advertising, but they can also include research and government advocacy. Materials / method: Oral presentation with PowerPoint; earpiece and microphone for interactivity with audience. Results: Social media has many positive and negative aspects, as well that can be incorporated into aesthetic medicine to make the field stronger. One example would be, some people believe that Botox is the sole kind of injectable cosmetic medication, while others say that injectables may replace surgery and make everyone seem overdone. But some fillers are more flexible than others, and it is critical to understand that the product selection and product injection method will impact the outcome of your treatment. Conclusion: To conclude, social media is a key source of information for cosmetic treatments, with Instagram being the most popular channel among females. Furthermore, the usage of face filters on social media has increased the number of aesthetic procedures undertaken. Finally, physicians should really build professional and scientific social media profiles in order to give full and accurate information regarding aesthetic healthcare and/or cosmetic treatments and procedures.