Resumo

Objectives: To define and underscore the importance of integrity in aesthetic practices. To examine the impact of social media on ethical practices in the aesthetics industry. To share personal experiences and real-world examples of ethical dilemmas and resolutions. To provide strategies for resolving ethical dilemmas and maintaining professional integrity. Introduction: This presentation explores the critical importance of maintaining integrity within the field of aesthetics. Integrity, defined as adherence to moral and ethical principles, serves as the cornerstone for professional code and conduct, and client trust in aesthetic practices. The foundation of ethical standards in aesthetics involves a commitment to honesty, transparency, and the prioritization of client safety and well-being. Materials / method: The role of social media in the aesthetics industry will be examined, highlighting both the benefits and potential risks associated with prioritizing trends over ethical practices. Personal experiences will be shared to illustrate how social media can sometimes promote unsafe practices and unrealistic beauty standards, leading to ethical dilemmas. Real-world examples will be presented to demonstrate how to navigate these challenges effectively. Results: The analysis of social media’s impact will provide insights into common ethical dilemmas in the aesthetics industry. The discussion will reveal how social media can influence practitioner behavior and client expectations, sometimes at the expense of ethical standards and client safety. The real-world examples provided will showcase successful strategies for maintaining integrity and client trust in the face of these challenges. Conclusion: This presentation underscores the necessity of continuous education, self-reflection, and a steadfast commitment to professional integrity in the aesthetics industry. It aims to equip aesthetic practitioners with the knowledge and tools necessary to uphold ethical standards, foster client trust, and ensure safe and responsible practice in an increasingly trend-driven industry. By adhering to these principles, practitioners can navigate the complexities of modern aesthetics while maintaining the highest standards of ethical conduct.