IMCAS - Congresses on Dermatology and Aesthetic & Plastic Surgery

Session 02 Business strategy: branding and planning

Thursday 28 January 2016

09:00 to 10:00

room 2

FOCUS SESSION

Presidente (s) da sessão

Dr. Tapan PATEL

Cirurgião Cosmético

Reino Unido

Dr. Fredrik BERNE

Cirurgião Cosmético

Suécia

09:00

Dr. Steven H DAYAN

Introduction to practice management

09:05

Pavel HILBERT

The perfect medical marketing mix for 2016

09:20

Dr. Vivian BUCAY

Brand rules: what you need to know

09:35

Dr. Jani VAN LOGHEM

How to expand your business: franchise vs shop-in-shop

09:50

Questions & answers

Middle East Industry Tribune Middle East Masterclass 6

Tips to avoid psychological pitfalls in aesthetic procedures Session 12

The Web: from chaos to clarity Session 04

Practice management: the new digital & social era Teaching Course 07

Catching today's patient Session 06

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