Dr. Joana MACENA

Inspired by my background in Aesthetics, Orthomolecular and Lifestyle medicine, I started to realize the biochemical root behind every human expression: behavior... beauty... passion… choices… In curatorship of thought-leaders and best practices, I aim to deliver complex information to diverse audiences through  a deep understanding on how to develop industry-leading wellness experience. 

Connecting the scientific knowhow with creative abilities, I plunged into studies about Branding and trend analysis curating how visionary brands are innovating to positively impact and shape the future with successful product development.

Merging this holistic view with aesthetic intelligence sharpens my business acumen to make or break brand's experience. Heightened sense of what is aesthetically  powerful to make careful and curated investiments that will pay dividends by delighting customers and creating a  long-term sustainable advantage.

Today, I’m recognized for building a global bridge between wellness/beauty expertise and thriving brands, establishing accurate, action-oriented and up-to-date guidelines through the integration of both worlds.

For more information visit: www.lifeasstyle.com