摘要

Objectives: -Identify why patient retention is more cost-effective than patient acquisition -Identify the average cost per lead in medical aesthetics -Learn how to build a monthly membership program in your aesthetic practice -Learn how to build a beauty banking membership program -Learn how to build a loyalty rewards program -Identify how to increase MRR (monthly recurring revenue) and ARR (annual recurring revenue) -Understand the direct correlation between patient retention and profitability -Review a real-life practice case study with financials of recurring revenue growth Introduction: It can be up to 2-6x more to acquire a new patient than it is to retain an existing one and 80% of a practice’s revenue will typically come from the top 20% of patients. In this course, attendees will learn the basics of developing a monthly membership model, and beauty banking program, and a loyalty rewards program to help increase retention rates, lifetime value, patient outcomes, and recurring revenue. Materials / method: Case study, market trends, patient/consumer behavior, industry stats Results: Practices who develop some type of retention program such as a membership program (in conjunction with long-term treatment plans) will not only improve patient outcomes, but will also increase lifetime value, recurring revenue streams, and patient loyalty. Conclusion: Practices who develop some type of retention program such as a membership program (in conjunction with long-term treatment plans) will not only improve patient outcomes, but will also increase lifetime value, recurring revenue streams, and patient loyalty.