IMCAS - Congresses on Dermatology and Aesthetic & Plastic Surgery

Session 02 Business strategy: branding and planning

Thursday 28 January 2016

09:00 to 10:00

room 2

FOCUS SESSION

Chair(s)

Dr. Fredrik BERNE

Cosmetic Surgeon

Sweden

Dr. Tapan PATEL

Cosmetic Surgeon

United Kingdom

Lectures of the session

09:00

Dr. Steven H DAYAN

Introduction to practice management

09:05

Pavel HILBERT

The perfect medical marketing mix for 2016

09:20

Dr. Vivian BUCAY

Brand rules: what you need to know

09:35

Dr. Jani VAN LOGHEM

How to expand your business: franchise vs shop-in-shop

09:50

Questions & answers

Recommended sessions

Patient & doctor communication: how to approach, explain, convince in regards to cultural differences (in collaboration with Egyptian Society of Aesthetic Dermatology) Middle East Masterclass 1

Market strategy & practice management Eastern Europe Masterclass 6

Growing beyond competition Session 03

The Web: from chaos to clarity Session 04

Middle East Industry Tribune Middle East Masterclass 6

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Chair(s)

Lectures of the session

Recommended sessions

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