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Session 02 Business strategy: branding and planning
Thursday 28 January 2016
09:00 to 10:00
room 2
FOCUS SESSION

Chair(s)

Dr. Fredrik BERNE
Dr. Fredrik BERNE
Cosmetic Surgeon
Sweden
Dr. Tapan PATEL
Dr. Tapan PATEL
Cosmetic Surgeon
United Kingdom

Lectures of the session

09:00

avatar_chairs Dr. Steven H DAYAN
Introduction to practice management

09:05

avatar_chairs Pavel HILBERT
The perfect medical marketing mix for 2016

09:20

avatar_chairs Dr. Vivian BUCAY
Brand rules: what you need to know

09:35

avatar_chairs Dr. Jani VAN LOGHEM
How to expand your business: franchise vs shop-in-shop

09:50

avatar_chairs
Questions & answers

10:00

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