Estella Benz has used her more than 10 years of digital experience to push the beauty industry forward in how to serve their customers online. She co-founded Skin Match Technology Switzerland AG, a Swiss Software as a Service Company which solves a number of problems for some of the biggest beauty retailers and beauty brands globally, whilst having inclusivity and transparency at its very core. With Skin Match Technology, she has won the ForwardBeautyChallange of DOUGLAS and participated in the Beauty Tech Accelerator of L’Oréal in Paris.