Biography
Thiago Martins is the founder of SMAIS Strategic Medical Marketing, a growth ecosystem for medical clinics operating across Brazil, the United States, Chile, Honduras, Spain and France.
His team has guided 170 clinics, managing approximately USD 650,000 a year in paid media and USD 5 million in annual client revenue — always under the same conviction: patients don't choose the clinic that shouts loudest; they choose the physician they can recognize and trust.
Co-author of Medical Marketing 5.0, the first book dedicated to the discipline published in Brazil in over a decade, he has reached more than 20,000 physicians through his methodology, content and lectures.
His work lives at the intersection of three fields that rarely speak to each other: medical ethics, brand strategy and demand generation.
Beyond the numbers, his obsession is simple — proving that a physician can build an extraordinary practice without compromising elegance, ethics or the clinical schedule.
Speaker at upcoming events · IMCAS China 2026
Aesthetic Medical Practice Management - - Medical Aesthetics Practice Management Strategies
Beyond noise: how HCP can stand out and win private patients every day
