Resumen

Objectives: -Learn the difference between brand identity & brand image and what goes into each -Discuss the importance of having mission, vision, and value statements -Learn how to develop your unique selling proposition -Learn the importance of having universal buy-in from staff & a Drink-the-Kool-Aid culture -Identify simple, yet powerful ways to elevate first impressions & the patient experience through critical touchpoints in their journey Introduction: The overwhelming majority of aesthetic providers and practice owners have one thing in common - they went to medical school, not business school. The minute a provider opens up their own practice, they are thrown into the world of running and operating a small business. Given the increasing competition in aesthetic medicine, providers must understand the foundational pillars needed to build a sustainable and profitable practice. One of those pillars is branding. In this course, attendees will learn the most important elements that go into building a brand that stands out from their competition Materials / method: Industry stats, consumer behavior trends, consumer analysis survey Results: Practices who build & maintain a unique brand will build a more sustainable business through stronger patient relationships, increased retention, loyalty & profitbaility vs. falling vulnerable to competing on price against local competitors. (being cheap = not unique) Conclusion: Practices who build & maintain a unique brand will build a more sustainable business through stronger patient relationships, increased retention, loyalty & profitbaility vs. falling vulnerable to competing on price against local competitors. (being cheap = not unique)