Objectives: Queremos ajudar os colegas a identificar e corrigir sete erros comuns no marketing médico que comprometem a captação e fidelização de pacientes. Apresentar soluções práticas baseadas em dados e casos reais, capacitando médicos e gestores a otimizar estratégias, melhorar o relacionamento digital e aumentar o engajamento com seus públicos; e, assim, oferecer o seu melhor de forma clara e transparente para seus pacientes.

Introduction: O marketing médico desempenha um papel fundamental na atração de pacientes e construção de reputação e autoridade profissional. Ele deve ser sempre embasado na expertise e capacitação do profissional, ressaltando a importância da ética no exercício da profissão. A palestra aborda algumas práticas inadequadas como falta de consistência, personalização e foco no paciente, podem prejudicar o desempenho da clínica. A proposta é evidenciar erros frequentes e apresentar ações corretivas embasadas em dados e exemplos.

Materials / method: A apresentação utilizou análises de mercado, estudos recentes sobre comportamento do consumidor e casos práticos de clínicas que corrigiram erros no marketing. Foram exploradas ferramentas digitais, como Google Meu Negócio e automação de atendimento, com estratégias aplicáveis para segmentação, personalização e análise de métricas.

Results: Clínicas que implementaram soluções sugeridas, como regularidade nas postagens, personalização da comunicação e otimização de marketing local, obtiveram até 40% mais agendamentos. A adoção de respostas rápidas e humanizadas no relacionamento digital aumentou significativamente o engajamento e a fidelização dos pacientes.

Conclusion: Ao corrigir os sete erros apresentados, clínicas médicas podem transformar sua comunicação, atrair mais pacientes e melhorar a experiência do cliente. O marketing médico eficiente é acessível com planejamento, personalização e foco no público-alvo, gerando impacto sustentável no crescimento dos negócios.

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

Objectives: This presentation focuses on helping doctors create valuable content for their audience. It introduces the 15-by-seven method, which involves four simple steps over one week to generate at least 15 content ideas. The goal is to increase visibility, engagement, and authority without relying on third parties, with content tailored to patients' needs.
First of all, you need clarity about these three main points
1. Who are your perfect patients? Those who understand the value will meet your price.
2. How do you want to be recognized and stand out?
3. What will be your marketing strategy and brand

Introduction: The internet is a powerful tool for doctors seeking to establish themselves as authorities in their field, offering many opportunities.

As a doctor, you must lead in building communities around your main procedures, treatments, and area. Then, you'll be able to get in control of your online presence. We created this method in 2018, and since then, it already helped more than 3.000 doctors from all over the country.

The main question here is:

How do you create relevant content to be recognized as an authority in your area and convert followers into patients, even now that it's mainstream for

Materials / method: Step 1: Listen and write down all the questions.
Step 2: Filter out the most frequently asked questions.
Step 3: Create at least three subtopics for each question.
Step 4: Produce one video focusing on one theme and keep it to one minute.

If you follow these four steps, I guarantee that you'll be able to create great content and be recognized as the authority you deserve.

Addressing patient questions or doubts is essential for ensuring a confident decision about their chosen doctor.

Results: This transformative tool significantly elevates the expertise and credibility of doctors, empowering them to cultivate a robust brand and community centered around their procedures. As a result, they effortlessly convert followers into patients day in and day out.

Conclusion: By shifting their perspective on content creation, doctors can revolutionize their marketing efforts and ensure that their content becomes a powerful tool to drive their businesses forward.

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

Objectives: In the thesis of the Patient Experience Map, we suggest that in addition to scientific knowledge, positive experience creates connections, loyalty and only in this way can we achieve successful results for your clinic.

The aim of the map is to increase the clinic's turnover through patient recurrence at the clinic based on a management structure where we value the employee to provide excellent care based on the concept of human experience.

Introduction: In P.E.M, we defend the thesis that customers should return to the clinic in a strategic way, managed through a CRM (Customer Relationship Management), well-defined metrics and process management.
We suggest improving the quality of care from the first contact with the patient, through the doctor, sales concierge, control of the procedure delivery time, qualification of the procedure result so that the patient returns to the doctor and continues the treatment with the annual planning carried out by the doctor exclusively for each patient, thus increasing the clinic's turnover.

Materials / method: 1 - Qualification of the patient who comes to the clinic.
2 - Pre-consultation with the patient's 3D photo, bioimpedance and trichoscopy.
3 - Medical consultation with a one-year treatment plan
4 - Closure of contract with concierge who will pass on budgets and payment plans to the patient.
5 - Agenda controller, where we suggest controlling the delivery of procedures on time.
6 - Quality control of procedure results and patient satisfaction
7 - Medical assessment and continuation of the treatment plan.

Results: This tool helps the doctor understand the process of recurring sales to the patient, maintaining quality of care and meeting the patient's expectations. It also improves the management of the clinic's patient portfolio, keeping the business healthy and prosperous.

In 2024 we implemented this process in more than eighty clinics in Brazil and Europe with results of an average growth of forty percent in turnover.

Conclusion: The idea of the patient experience map is to make doctors aware of the importance of generating good experiences as a whole in their organization in order to generate loyalty from everyone involved in the process

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

Objectives: To provide proven strategies for recruiting, developing, and retaining top talent in aesthetic practices. To teach how to create culture, communicate expectations clearly, and lead with both authority and empathy.

Introduction: In medical aesthetics, results begin with your team. As demand rises, leadership becomes the cornerstone of success. This session explores how intentional leadership builds strong, aligned, high-performing teams that reflect the excellence of your brand.

Materials / method: This talk is based on real-world clinic leadership experience. It includes practical tools for team structuring, culture building, performance tracking, and leadership style development used across multi-location clinics.

Results: Clinics that implemented value-aligned leadership saw higher retention, improved patient experience, and increased revenue. Staff performance and team communication also significantly improved across departments.

Conclusion: High-performing teams don’t happen by chance—they are built. Leaders must focus on clarity, culture, and consistency. In medical aesthetics, your team is your brand. Build them well, and they’ll build the business with you.

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

Objectives: Young Doctors interested in non invasive aesthetics face the challenge to decide how to invest in technology.
Do I buy expensive state of the art equipment with with expensive disposables or do I rent_.
Do I buy platforms with multiple handpieces or stand alone equipment.
Do I start small, working alone or plan big with employees.
Know from somebody who learned the hard way b trial an error when the industry started

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.