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IMCAS Asia 2019
Programa

FOCO EN S025

Contributed talks - Practice management

Sala: Room 3B
Fecha: viernes 5 julio 2019 de 08:30 a 09:30
Formato: CONTRIBUTIVA > presentaciones que fueron cuidadosamente revisadass y seleccionadas por el Consejo Científico. basadas en presentaciones y/o resúmenes recibidos

Moderadores

Emmy NOVIAWATI SAPTONO

Representante de la Industria

Indonesia

Dr Cheng Kun WANG

Dermatólogo

Taiwan

Las presentaciones

Horas	Oradores	Título de la presentación	Resumen	Número
08:30	Dr Cheng Kun WANG	How to manage your aesthetic clinic through industry analysis and competitive analysis?		85758
08:42	Rain RAMAS	Clinic styling, branding design and decorating	Ver	70847
08:54	Pyn LIM	Anatomy of a successful aesthetic medical clinic	Ver	86883
09:06	Dr Zeenit SHEIKH DOLLIE	Be your "Selfie" - The influence of the 'Selfie Generation' on aesthetic medicine	Ver	84671
09:18		Questions and answers		94887

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Marketing & práctica de gestión

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Normas de belleza

Dr Cheng Kun WANG

Dermatólogo

Taiwan

Otro(s) autor(es) :

How to manage your aesthetic clinic through industry analysis and competitive analysis?

Objectives: Aesthetic medicine industry has developed well. How to implement industry analysis and competitive analysis facing competition inside the industry is important.

Introduction: A definition of aesthetic medicine industry boundaries is important because it helps executives determine the arena in which the clinic is competing. It is also important because this definition focuses attention on the clinic’s competitors. A definition of aesthetic medicine industry boundaries helps executives determine key success factors(KSF). A definition of aesthetic medicine industry boundaries gives executives another basis on which to evaluate their clinic’s goals.

Materials / method: Introducing methods of management to help audience to go through competitive analysis.

Results: The successful cases are demonstrated.

Conclusion: After aesthetic medicine industry analysis, the successful clinics should focus on maintaining high medical quality, protecting patient safety and continuing to provide higher level education.

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

Rain RAMAS

Marketing

Filipinas

Otro(s) autor(es) :

Clinic styling, branding design and decorating

Objectives: This lecture aims to present the importance of customer experience in the business environment by way of branding design, interior decorating, and service styling.
It imposes the need to align the concept of cosmetic services with visual aesthetics and styling.

Introduction: For most, personal aesthetic and care services are a luxury that embodies a lifestyle that puts visual appeal at the forefront. Many of these services come with spending capacities that may demand a good presentation of the service environment.
Aesthetic centers should project an image of luxury and glamour that most clients are familiar with. This has been proven to be an effective marketing strategy, as well as a strong branding presence within the community it serves.

Materials / method: The lecture presents the following:

1.) An outline of the importance of branding identity and design;
2.) A translation of the branding identity and design to visual and experiential aesthetics - from interiors to print material;
3.) Different styling trends, design concepts, and design strategies.

Results: The lecture will include a presentation of positive visual aesthetics as a result of careful planning and brand strategies. An example to be presented is the Gwapaha Medical Spa in the Philippines which is within the author's business portfolio for Rain Ramas Design Source.

Conclusion: The lecture shall discuss the effects of good branding in the development of business image, establishing brand presence and recall, market profiling, and positive service feedback from clients resulting to customer loyalty.

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

Pyn LIM

Representante de la Industria

Irlanda

Otro(s) autor(es) :

Anatomy of a successful aesthetic medical clinic

Objectives: The objectives of this talk is to share my experience what I think is the roadmap towards running a succesful aesthetic medical clinic. I will guide them with step-by-step approach what they have to consider in order for their clinic to standout and to let them think outside the box on putting their customer experience first and making them the hero. I would also show them how to create the hero journey for their patients and speaking the right language where their stories will be heard, rather than using the traditional marketing approach.

Introduction: Running a cosmetic clinic has been challenging and with so many competitors out there, how can one stand out from the crowd. Is the clinic having a good brand strategy and are they position themselves correctly. Also with so many information that you can find in social media and internet, how can your stories be heard from the audience and how as a clinic owner create a story that can reach out to their target audience they want. How can they improve their conversion rate. How to create a impactful consultation and how can they improve customer retention rate?

Materials / method: 4 steps roadmap which I had created.

Results: Medical practitioner will be able to look at things from a patient's point of view, thereby improving patient's experience from start to end to after care and after-after care.

Conclusion: This presentation should let medical practitioner to strategise their business and procedures from the patient's point of view, thereby generating a better patient's experience which in return generating a higher revenue. Putting a better perspective to clinic owner that teamwork from top to bottom is the key, being grateful and humble to every contributor is the key to running a succesful medical clinic.

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

Dr Zeenit SHEIKH DOLLIE

Médico

Sudáfrica

Otro(s) autor(es) :

Be your "Selfie" - The influence of the 'Selfie Generation' on aesthetic medicine

Objectives: To unpack the Selfie era and its effects on patient requests, perceptions and expectations of aesthetic treatments from treating plastic surgeons, dermatologists and aesthetic physicians.

Introduction: The rise of the Selfie Generation has taken the world into a new era of distorted perceptions of beauty. With the advent and popularity of image-based social media and the widespread access to photo-editing applications patients have unwittingly created a new beauty benchmark: an illusive and altered pseudo-synthetic image of perfection.

Materials / method: -Introducing the Selfie phenomenon and a historical narrative on the impact and evolution of this contemporary trend.
-Literature review conducted to identify prevalence and statistics of the number of selfies taken per day and the relation to underlying psychiatric disorders.
-Defining the terms SnapChat Dysmorphia and Selfitis.

Results: Selfies have had a significant impact on aesthetic trends and cosmetic surgery requests. Increasingly, patients are presenting to their cosmetic surgeons and physicians with the explicit aim to improve their ‘Selfie’ image. Furthermore, obsession of one’s ‘selfie’ image may be linked to various mental health issues with underlying neuropsychiatric traits.

Conclusion: Treating physicians are reminded to be vigilant of patients with ‘selfie syndrome’, their unrealistic expectations and their possible underlying psychiatric diagnosis.

Declaraciones

¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No

¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No

¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No

¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No

Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.

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IMCAS Asia 2019 Programa

FOCO EN S025

Contributed talks - Practice management

Moderadores

Las presentaciones

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IMCAS Asia 2019
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