Objectives: Nowadays, an aesthetic surgery patient is a healthy person with many different experiences. He/She has a variety of treatments to choose from, a wealth of information to learn from and many different options regarding medical facilities, whether at home or abroad.
Introduction: Thus, establishing a successful aesthetic medicine practice is becoming so much more than simply offering a number of treatments, surgical or non-surgical. It is an experience more than anything else.
Conclusion: Therefore, apart from scientific excellence and medical ethos, successful practices may rely a lot on promotion, marketing, PR activities, building strong partnerships and establishing long lasting customer relationships. This lecture will draw upon the example and main lessons of running Symmetria clinic to shed some light into the complicated questions of what the customer wants and how a successful business model can cater for those needs in order to establish itself competitively into the very challenging market of aesthetic medicine.
Declaraciones
¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No
¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No
¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No
¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No
Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.