Objectives: Learn actionable lessons for the foundation of an entrepreneurial venture. This structure will fortify the chance for a successful outcome whether it be a start up or private practice. Know your "Why" and the commitment to that why. Define a problem and novel solution. Build a trusted team and lean in with integrity.
Introduction: Dr. Kathy Fields and Dr. Katie Rodan identified a large consumer need shortly after graduating residency at Stanford. Acne sufferers had tremendous self-esteem issues and little access to satisfying remedies. Pharma was uninterested in the small acne market. Cosmetic companies made good skin better and doctors only had harsh treatments.The doctors invented a paradigm shift in the treatment of acne, sold via informercial using celebrities and changed the face of America and then the world.
Materials / method: Business experience
Results: 2 Separate Billion dollar companies targeting common visible problems.
Conclusion: Doctors are uniquely positioned to identify important and overlooked problems. Finding novel solutions and then actioning those solutions on a large scale is hard work but can be immensely satisfying and lucrative for the doctor and life changing for patients.
Declaraciones
¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No
¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No
¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No
¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No
Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo. This is a presentation of two companies I co-founded which have sold and I am no longer involved with.