With over 25 years in the cosmetic surgery and med spa industry, I’ve built a career spanning consulting, software development, and coaching, working with practices across the U.S., Canada, and Australia.

I began as a marketing assistant and quickly advanced to consulting roles at Johnson & Johnson, Mentor Worldwide, where for more than a decade I developed and implemented sales strategies that drove over 20% growth in practice profitability and efficiency.

I played a key role in developing and launching four niche software applications for cosmetic surgery, including the first SAAS-based patient satisfaction and ratings platform at Real Patient Ratings. This patented tool helped practices use satisfaction data to boost conversions, retention, and referrals.

As Executive VP of Training and Implementation at Crystal Clear Digital Marketing, I led software adoption initiatives in medical practices, creating patient education materials, consult scripts, marketing calendars, and staff coaching tools to drive growth.

For five years at La Jolla Cosmetic Surgery Medspa—an elite, Top 1% plastic surgery practice on the West Coast—I led a 25-person team, elevated the patient experience, launched a high-performing call center, and implemented software to acquire, convert, and retain patients. I also developed a top 1% weight loss program for our platform, strengthening both loyalty and revenue.

Today, as Corporate Trainer for Formula Wellness, I design and deliver programs that align people, processes, and technology to optimize the patient journey. My focus is on sales conversion, change management, and building high-performing teams that deliver measurable results in acquisition, retention, and wellness outcomes.

I’ve been honored to share my expertise at industry events, speaking on consultations, customer service, and building better patient relationships.