Objectives: With all the choices consumers have today for aesthetic practices in every marketplace, it is more important than ever to keep your long-term patients within the practice and ensure that they keep coming back to you over time rather than going to another clinic in the market. This lecture shall offer some key strategies for creating a patient centric culture in an aesthetic practice to ensure patient loyalty and generate more referrals.
Introduction: Patients leave an aesthetic clinic for a variety of reasons, many of which have little or nothing to do with the practitioner or quality of care or results. For example, patients move away, die, have life changes, new job, lose their job, have a baby, etc. In many cases they are also lured away by promises of better prices and superior results or new products. This lecture is designed to highlight best practices for clinics to keep their most loyal patients coming back and referring their friends and family.
Materials / method: How can aesthetic practices keep patients coming back? Think of the ways retailers, hotels, airlines, and big brands connect with their customers. This lecture shall highlight several key strategies that can be applied to aesthetic clinics to instill loyalty among patients, including special offers, 5-star service, unique perks, and referral programs that reward repeat patients. Aesthetic patients want to feel like they are valued or they will be more prone to choosing another clinic or doctor for their injections, laser treatments, body shaping therapies, and cosmetic surgery.
Results: Attendees will learn fresh new ways to foster patient loyalty and generate ongoing referrals. Examples shall be provided for in-clinic loyalty programs, VIP services, patient pampering, unique patient events and seminars, and special add-ons to keep patients happy with guidance on how to implement these tactics into an aesthetics clinic.
Conclusion: Aesthetic practices today need to stand out in a crowded market where many clinics offer the same or similar services and treatments. Instead of slashing prices to outdo the competition, taking a fresh approach to advancing the service culture in your practice and treating your long term loyal patients with special care will go far to encourage them to stay with you, refer their friends and family, and post positive reviews on social media and ratings sites.
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