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Objectives: identification of the most optimised marketing strategies for various social medias and their sub media to identify the best revenue generating strategies and create a brand, while keeping spends as low as possible Introduction: there are various social media around, such as youtube, google adwords, instagram, twitter etc. many of these have sub media such as reels, stories, posts and videos. the plethora of media makes it confusing for the surgeon, and cn lead to massive money outflow. there is an urgent need to tame all these media and create a good ROI for your buck Materials / method: We examine very social media the common ones among them being Instagram, YouTube, Google AdWords, LinkedIn amongst many others Results: some of these social media as have paid marketing campaigns where as others have free options. it was important to identify the most optimised of these media so that the spend that we at ou Centre did gives the highest return on investment. it is not necessary that spending money alone will bring in revenue because there are some social medias which while being free bring the highest amount of branding and consequently business Conclusion: we have now created standard operating procedure calls for various social media and the kind of spent that we're looking at on a monthly basis in order to optimise our return of investment