Objectives: Know everything about parameters of our pictures : Lighting, patient & camera positioning, white balancing and dynamic dimensions
Know how to differentiate good before/after pictures from bad ones
Learn how far standardisation matters, not the quality of a single picture
Beyond standardized pictures, power of standardized videos can help doctors to get the ultimate raw material to document their practice and convert their patients easier
Introduction: Before and after pictures are extremely important for aesthetic practitioners, but
unfortunately they do not always realize this. It is in fact, impossible to describe appearance in an objective way without pictures perfectly standardized regarding all the parameters. Moreover, it is easy to show a good result without doing anything on a patient, just playing with one of the parameters we need to master
Materials / method: Lighting is the most important parameter we need to master : use of flash on the after can show major improvement without doing anything. The second one is the positioning : from the patient but also the camera that can showcase completely different results if they are not standardized. White balance & colors can easily trick the reality if they are not the same.
Dynamic dimension is very important : it must be perfectly standardized to be comparable, meaning that our patients must perform exactly the same expressions before and after the treatment. In this case, the use of videos is very help
Results: First part of the lecture is dedicated to a better understanding about parameters of a picture : light, white balance, focal, and positioning
Through specific examples shown during the presentation, doctors will learn how to differentiate the differences between good before/After pictures and bad ones
Use of video showing motion and emotions will be described through specific clinical cases to show its efficiency comparing to pictures
Conclusion: Standardized before & after pictures is more than necessary. Doctors need to document their practice the best way possible to show improvement done with their patients
Moreover, we live in a dynamic era where standardized video is the ultimate raw material and the next logical step doctors should not miss if they want to work with more efficiency and transparency
Декларация COI
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