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Sana Siddiqui Syed is a Principal Consultant with Decision Resources Group (DRG). Since joining DRG in 2006, Sana has led numerous engagements focusing on the MedTech industry. Her engagement experience includes market landscape analyses and forecasting, market opportunity assessments, customer segmentation, product development and adoption studies, product attribute and tradeoff analyses, and competitive analyses. She also has extensive global research experience, leading engagements for the US, Canada, Europe, Latin America, Middle East, and several Asia-Pacific countries.

Over the course of her career, Sana has conducted extensive work in the aesthetics industry, focusing on topics such as botulinum toxins, dermal fillers, cosmeceuticals, aesthetic laser and energy devices, body shaping procedures, and fat reduction technologies. Sana is also a regular Industry Tribune speaker at the annual IMCAS (International Master Course in Aging Skin) Conferences, presenting DRG’s insights on the aesthetic procedure and devices industry.

Sana holds an Honors Bachelor of Science degree from McMaster University, with a major in biochemistry and biomedical sciences, and a Masters in Business Administration degree from Wilfrid Laurier University.

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