摘要

Objectives: The aesthetic industry has experienced significant growth in recent years, driven by increasing demand for cosmetic procedures and non-invasive treatments. However, this burgeoning market also brings forth a myriad of challenges for practitioners and practice managers alike. This abstract aims to provide an overview of the key challenges faced in practice management within the aesthetic industry, exploring factors such as regulatory compliance, patient expectations, technology integration, marketing strategies, and personnel management. Introduction: One of the primary challenges in aesthetic practice management is navigating the ever-changing landscape of regulatory requirements, patient expectations, and adapting to new technologies. Additional challenges are pivoting to accommodate the recent COVID crises, as well as a changing workforce. Materials / method: Discussion will include navigating the challenges facing todays manager and business owner. An overview of the recent changes in the industry will include strategies and case studies that enable practice owners to move forward with growth in this challenging environment. Results: Case studies and discussion will highlight strategies to help practices navigate cumbersome regulatory environments, changing technologies, patient expectations, and everchanging workplace challenges. Conclusion: The aesthetic industry presents numerous challenges in practice management, ranging from regulatory compliance to personnel management. Addressing these challenges requires a proactive and adaptive approach, along with staying informed about industry trends and best practices. By effectively managing these challenges, aesthetic practices can optimize their operations, enhance patient satisfaction, and maintain a competitive edge in this thriving industry.