摘要

Objectives: To learn the importance and role of Digital Image in our Aesthetic Practice To show effective use of Digital Image for marketing and branding To creatively showcase doctor’s end product (before & after photos) as an art guided by medical science Introduction: In recent decades, technology has become a big part of marketing in introducing one’s service and product. The biggest media material that most of us are using is Digital Image. Mobile phones images, print ads, digital billboards and prints are creatively done to showcase the information, product and service that needs to be translated and understood at a glance. Materials / method: In this lecture, I will be sharing my creative process in creating an effective ad. Examples of video clips and photos on my works will be shown to demonstrate the concepts. Results: The creative process for generating ads is a multi-faceted process—from how to properly shoot before and after photos, preparing artwork, working effectively with a creative team, to uploading and promoting the image in social media. Digital image when used wisely and effectively, will provide credibility to the practice and consequently translate into revenue. Conclusion: Digital Image is a very important tool in showcasing doctor's practice. A creative strategy in producing digital image is an essential tool to effectively promote your practice. This will help improve the branding, showcase the quality of the doctor’s work and effectively promote the business.