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VICTOR (Pico) COVARRUBIAS
Is the founder of Pico Adworks, pioneer of boutique agencies in Mexico 20 years ago.
He is one of the most thought-after creatives in the country with experience covering all types of communication from music, services, consumer brands and political marketing, all of which has translated into a great number of awards and accolades on a national and international level.
His work philosophy is based in two basic principles:
1.The best message is always the most simple and powerful.
2.Two heads think better than one.
