Abstract

Objectives: To discuss marketing practices that promote nutritional supplements in an honest and responsible manner Introduction: Nutritional Supplement marketing has become a highly competitive arena where the aim is to create effective strategies that will translate to increased product sales. However, the manufacturer is duty-bound to maintain ethically-sound practices with the goal to maintain company and product integrity, effectively protecting the consumer. Materials / method: Ethical marketing of nutritional supplements include the following considerations: 1. Customer support 2. Evidence-based 3. Full ingredient disclosure 4. Full product disclosure 5. Regulatory compliance 6. Honest testimonials 7. Accurate before and after photos Results: Ethical marketing of nutritional supplements is mutually beneficial to both manufacturer and consumer. This will effectively build credibility that will ensure consumer loyalty, leading to a robust business climate. Conclusion: Adhering to ethical standards of practice ensures a brand presence with integrity, creating a foundation for long-term effective product marketability.