Abstract

Objectives: This presentation focuses on helping doctors create valuable content for their audience. It introduces the 15-by-seven method, which involves four simple steps over one week to generate at least 15 content ideas. The goal is to increase visibility, engagement, and authority without relying on third parties, with content tailored to patients' needs. I created the 15-by-seven method in 2018, and since then, it has already helped more than 3.000 doctors around the globe Introduction: The internet is a powerful tool for doctors seeking to establish themselves as authorities in their field, offering many opportunities. As a doctor, you must lead in building communities around your main procedures, treatments, and area. Then, you'll be able to get in control of your online presence.The main question here is: How do you create relevant content to be recognized as an authority in your area and convert followers into patients, even now that it's mainstream for a doctor to be on social media? Materials / method: Step 1: Remember to write down ALL or at least the main patient questions during your medical appointment. Step 2: At the end of this week, filter those questions into the most frequently and least frequently. Step 3: Retrieve the top five most commonly asked questions and develop three subtopics for each question. Step 4: All your content should be able to follow the one by one by one rule. One theme One video to your feed One minute Results: Patients don't always know technical terms, so they may not understand or buy your solution if your content doesn't connect with them. Frequently asked questions should be more engaging content. Addressing common inquiries can provide high-quality content to a larger audience. With this simple action, you can create a week of themed content catering to different stages of the patient's journey, from initial awareness to deeper engagement. Conclusion: Now, you have the map to guide you in creating accurate, meaningful content based on your patient's questions. If you follow these four steps, I guarantee that you'll be able to create great content and be recognized as the authority you deserve. Addressing patient questions or doubts is essential for ensuring a confident decision about their chosen doctor.