Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Objectives: Understanding the drivers of a growing digitalization and personalization

Introduction: The established brick and mortar specialists are falling out of fashion and risk to be “left-behind” and marginalized, if they do not reinvent themselves by shifting the center of gravity of their business model towards digital. On the other hand, digitalization provides an easier getaway to the booming Emerging and South East AsianMarkets due to the virality of the word of mouth propagation and the lightning speed catalyst enabled by the connectivity of the Millennials’ Generation, the driving force of this phenomenon.

Materials / method: Case Studies from GlobalData, EuroMonitor International, Capital IQ, MergerMarket, Katalyse Market Study on Consumer Behavior of Digital Enthusiasts

Results: Digitalization is fostering a long-term relationship with the customer by creating a playful addictive ecosystem of repeatable procedures, proposing an intense and authentic treatment and an unprecedented customer journey and experience, a key catalyst for its viral deployment

Conclusion: Holy Grail of this ubiquitous personalization and digitalization in medical aesthetics and dermatology : the next frontier Vision is about to happen « when Alexa meets dermatologist or plastics surgeon »

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability