Objectives: What make your aesthetic medicine clinic unique? From resource-based view (RBV), you will find the strategic resources to achieve competitive advantage and get new revenues.

Introduction: Resource-Based View (RBV) is an approach to achieving competitive advantage. Managers should look inside the clinic to find the sources of competitive advantage instead of looking at competitive environment for it. According to RBV proponents, it is much more feasible to exploit external opportunities using existing resources. In RBV model, resources are given the major role in helping clinics to achieve higher organizational performance. There are two types of resources: tangible and intangible.

Materials / method: Introducing methods of management to help audience to find core competencies of aesthetic clinic.

Results: The successful cases are demonstrated.

Conclusion: Three basic resources are tangible assets, intangible assets and organizational capabilities. A successful clinic should have different resource to form core competence and achieve higher organizational performance. If you find your unique technique, your will get new revenues.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Objectives: The objectives of this lecture is to introduce a new way of thinking to aesthetic practitioners for how to generate more revenue from their existing services and products to their existing patient base.
After this lecture, attendees shall be armed with 3 proven tactics to grow their aesthetic clinics and maintain their patient base through tips for : 1)bundling services and products, 2) offering series of treatments for non-invasive services that patient return frequently for, 3) by featuring new treatment trial first to select VIP patients as a reward for loyal

Introduction: With so many clinics offering aesthetics treatments and services today in every market, each patient counts. It is standard practice in other forms of service industries to upsell customers; for example, adding additional services and products to a sale to gain a higher ticket price. Aesthetic clinics that are thriving in a competitive environment have learned how to master these skills. These tactics ideally should begin at the first point of contact with patients by introducing the concepts of stages of prevention, maintenance, and correction with recommendations for each individual patient.

Materials / method: Specific tactics shall be presented with step by step instructions for implementation so that attendees will understand how to adapt these proven tactics into their own clinics if and when they are ready. The presenter will demonstrate how these tactics can work in any aesthetic clinic and can be modified to the specific market, patient demographic, and practitioner's business model.

Results: Practitioners shall learn what other clinics are doing to generate increased revenue without having to spend heavily on marketing and public relations to constantly attract a new stream of patients, but rather to focus on their current patients and raise the average amount they spend within the clinic.

Conclusion: In the competitive aesthetic market, patients are getting information from multiple sources and have a lot of choices in terms of products, services, practitioners, treatments and the experience they are seeking. This lecture shall be designed to be eye opening for global clinics and present fresh ideas for how to make their clinics more profitable while maintaining ethical business standards.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Objectives: Presentation about personal experience with marketing of genital aesthetic procedures

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability