Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Objectives: Knowledge: Digital marketing.
Understand: The power of your digital presence in the customer experience journey.
Apply: Technical and visual updates to your digital strategy.
Evaluate:- Assess your current strategy; the importance of social listening, analytics and SEO.
Background: It is important to build your brand online. Being online and posting for the sake of pushing out content is not enough without the correct strategy.

Introduction: With the implosion of information online we are bombarded with, we know already that it is important to build our brands online. But being online and posting for the sake of pushing out content is not enough without the correct strategy. This presentation will take a look at common mistakes and give you the keys to create the right digital strategy.

Materials / method: Oral presentation – Powerpoint; earpiece and microphone for interactivity with audience and my assistant.

Results: A digital strategy which incorporates correct industry SEO; the knowledge of completing a full digital profile and creating uniform branding across your digital platforms, promoting your accessibility and transparency online.

Conclusion: Having a fully searchable website, with linked SEO and social media platforms is an essential part of giving your patients excellent customer experience, creating customer loyalty, generates leads and accelerates business development.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability