Americas 2018
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Exhibit
S31 Golden rules for marketing & social media
Friday 16 March 2018
10:30 to 11:30
Room 3
FOCUS SESSION

Chair(s)

Dr Fernando ARCAUTE AIZPURU
Facial Plastic Surgeon
Mexico
Dr Davi DE LACERDA
Dermatologist
Brazil

Session objectives

1. Identify the benefits and drawbacks of incorporating social media to your practice
2. Develop marketing strategies based on tried and true tactics
3. Analyze the effects social media had in the aesthetic field

Lectures of the session

10:30

avatar_chairs Tim SAWYER

Marketing to millennials: embracing today’s modern consumer

10:40

avatar_chairs Tim SAWYER

Successfully competing on Google: SEO tips, tricks and tools

10:50

avatar_chairs Dr Alexander ASLANI

How to manage out of town patients

11:00

avatar_chairs Johana POVEDA

Branding and reputation

11:10

avatar_chairs Michael POLAKOV

Elite practices need more than marketing

11:20

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