Americas 2019
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S45 Professional business - Go digital!
Friday 02 August 2019
08:30 to 09:30
Room 4
FOCUS SESSION

Chair(s)

Dr. Babar K RAO
Dermatologist
United States
Jay A SHORR
Industry Representative
United States

Session objectives

1. Identify the benefits and drawbacks of incorporating social media to your practice
2. Develop marketing strategies based on tried and true tactics
3. Analyze the effects social media had in the aesthetic field

Lectures of the session

08:30

avatar_chairs Jay A SHORR

Why your practice needs to up its retail game (and even sell your services online)

08:40

avatar_chairs Dr. Claudia Andrea HERNANDEZ VARGAS

Medicine & beyond: practical marketing tips to grow your practice through social media

08:50

avatar_chairs Wendy LEWIS

10 tips for mastering social media

09:00

avatar_chairs Jean Yves COSTE

Personalization and digitalization of medical aesthetics

09:10

avatar_chairs Johana POVEDA

REPUTATION...what does “online reputation” mean?

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