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IMCAS World Congress 2025
Programa

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Aesthetic marketing & practice management - Contributed talks

Sala: Room 153 - Level 1
Data: quinta-feira 30 janeiro 2025 de 14:30 às 15:30
Formato: PALESTRAS CONTRIBUÍDAS > sessão composta por resumos submetidos que foram cuidadosamente revisados e selecionados pelo Conselho Científico

Moderadores

Ildi ARLETTE

Consultor de marketing

Canadá

Dr Sebastian NISCHWITZ

Cirurgião Plástico

Áustria

Apresentações desta sessão

Horas	Palestrantes	Título da apresentação	Resumo	Número
14:30	Andrew PAUL	Enhancing aesthetic practice safety by embracing a pilot's mindset	Visualizar	144181
14:39	George SCANDALIS	The authentic advantage: How being you builds the ultimate brand for unmatched success and patient loyalty	Visualizar	144184
14:48	Audrey NEFF	Trends in AI & how to leverage effectively to enhance your personal brand & marketing efforts	Visualizar	144183
14:57	Dr Anna GRODECKA	Can charisma be learned? What makes patients return to the doctor's office?	Visualizar	144187
15:06	April LINDEN	Navigating patient relationships: A journey mapping approach	Visualizar	144182
15:15	Dr Amera ELSAYED ABDELHALEEM BAYUMI	Cosmetic medical tourism: A double-edged sword for beauty seekers	Visualizar	144185
15:24		Q&A		144600

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Sessões recomendadas

Practice management & marketing

Comunicação digital e mídia social

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Human resources

Regulamentações e questões legais

Andrew PAUL

Consultor de marketing

Estados Unidos da América

Outro(s) autor(es) :

Enhancing aesthetic practice safety by embracing a pilot's mindset

Objectives: Upon completion, participant will be able to...
(1) Gain a better appreciation for the parallels between aviation and aesthetic medicine, and the risks associated with human error
(2) Understand the benefits of applying safety tools from aviation such as Standard Operating Procedures (SOPs) and checklists to enhance practice safety
(3) Recognize the high likelihood for mistakes to occur and the need to establish safeguards and defenses to trap these errors and minimize their impact on patient safety

Introduction: There are many parallels that exist between the aviation and medical aesthetic industries, mainly the inherent risks associated with getting on an airplane or having a cosmetic procedure performed. Flying is now widely acknowledged as the safest form of travel, but the industry did not always enjoy such an enviable safety record. As an airline pilot with 22+ years of experience, I bring a unique perspective on safety and how the methods & tools utilized by pilots can be easily implemented into aesthetic practices. I will share the methodologies successfully incorporated into our practice.

Materials / method: Powerpoint based oral presentation

Results: Not applicable

Conclusion: The end goal of this presentation is to get aesthetic practitioners, practice owners and managers to embrace the safety first mindset that has enabled airline travel to become the safest mode of travel. With the inevitability of human error in processes and procedures (including aesthetic procedures), there is a need for more strategies to increase safety margins and reduce the unintended consequences of errors and complications on aesthetic patients. Thinking like a pilot will yield positive results and make aesthetic practices safer.

Divulgação de informações

Você recebeu algum patrocínio para sua pesquisa neste tema?
Não

Você recebeu algum tipo de honorário, pagamento ou outra forma de compensação por seu trabalho neste estudo?
Não

Você possui relação financeira com alguma entidade que possa competir com os medicamentos, materiais ou instrumentos abordados no seu estudo?
Não

Você detém ou pediu a registro de patente para algum dos instrumentos, medicamentos ou materiais abordados no seu estudo?
Não

Este trabalho não recebeu nenhum patrocínio direto ou indireto. O mesmo está sob a própria responsabilidade do seu autor.

George SCANDALIS

Consultor de marketing

Canadá

Outro(s) autor(es) :

The authentic advantage: How being you builds the ultimate brand for unmatched success and patient loyalty

Objectives: This presentation aims to educate cosmetic medicine professionals on the critical role of authenticity in personal branding. Attendees will learn how positioning themselves as the face of their brand can enhance patient trust, increase retention, and drive business success. The session will also explore how inclusive and genuine branding attracts a broader patient base and fosters long-term loyalty, with actionable strategies to build a brand that reflects both personal values and market demands.

Introduction: In cosmetic medicine, where patient relationships drive business growth, trust and authenticity are paramount. Patients seek practitioners whose values align with their own. This presentation will discuss how positioning you as the brand fosters authenticity, which is essential for attracting and retaining patients. By being transparent, inclusive, and genuine, cosmetic practitioners can build a brand that resonates emotionally, strengthening patient loyalty and maximizing business outcomes.

Materials / method: This analysis draws on real-world case studies from the cosmetic industry, exploring how successful practitioners and businesses build their brands through authenticity. Data from consumer behavior studies and brand loyalty research are reviewed to assess the impact of personal branding, inclusivity, and transparent communication on patient retention. Key strategies are outlined for leveraging personal identity in branding, supported by digital marketing tools and social media engagement.

Results: Research reveals that brands rooted in authenticity see greater patient trust and loyalty, with consistent engagement leading to retention rates increasing by up to 23%. Inclusive branding strategies expand market reach and drive stronger emotional connections with diverse patient demographics. Practitioners who emphasize personal branding have been shown to outperform competitors in patient satisfaction, loyalty, and business growth, proving that authenticity is a key driver of long-term success.

Conclusion: Building an authentic, inclusive brand centered on you as the practitioner is crucial in cosmetic medicine. This approach fosters deeper patient trust, boosts retention, and enhances long-term business performance. By aligning personal values with professional messaging and utilizing digital platforms, practitioners can cultivate a brand that not only attracts but retains loyal, satisfied patients. Authenticity, therefore, becomes the foundation for sustainable success in the cosmetic medicine field.

Divulgação de informações

Você recebeu algum patrocínio para sua pesquisa neste tema?
Não

Você recebeu algum tipo de honorário, pagamento ou outra forma de compensação por seu trabalho neste estudo?
Não

Você possui relação financeira com alguma entidade que possa competir com os medicamentos, materiais ou instrumentos abordados no seu estudo?
Não

Você detém ou pediu a registro de patente para algum dos instrumentos, medicamentos ou materiais abordados no seu estudo?
Não

Este trabalho não recebeu nenhum patrocínio direto ou indireto. O mesmo está sob a própria responsabilidade do seu autor.

Audrey NEFF

Consultor de marketing

Estados Unidos da América

Outro(s) autor(es) :

Trends in AI & how to leverage effectively to enhance your personal brand & marketing efforts

Objectives: - Understand what AI means and entails in today's current state
- Understand the framework for AI in aesthetic medicine
- Discuss the role AI can play in patient acquisition & retention
- Uncover helpful AI tools/apps practices can start to implement in their practice in 2025
- How to leverage AI to increase practice efficiency, patient experiences, and practice revenue

Introduction: AI-driven marketing is set to drive 45% of the total global economy by 2030. In order to stay on trend with the constant evolution of marketing, how can aesthetic practices effectively leverage AI in their own practice growth efforts? This course will unpack several ways physicians can utilize artificial intelligence to enhance their marketing results, improve lead generation, and drive patient acquisition & retention in 2025 and beyond.

Materials / method: market trends, patient/consumer behavior, industry stats

Results: Practices who stay on the cutting edge of marketing trends, including Artificial Intelligence (AI) will stay ahead of their competition and capitalize on unique opportunities for growth.

Conclusion: Practices who stay on the cutting edge of marketing trends, including Artificial Intelligence (AI) will stay ahead of their competition and capitalize on unique opportunities for growth.

Divulgação de informações

Você recebeu algum patrocínio para sua pesquisa neste tema?
Não

Você recebeu algum tipo de honorário, pagamento ou outra forma de compensação por seu trabalho neste estudo?
Não

Você possui relação financeira com alguma entidade que possa competir com os medicamentos, materiais ou instrumentos abordados no seu estudo?
Não

Você detém ou pediu a registro de patente para algum dos instrumentos, medicamentos ou materiais abordados no seu estudo?
Não

Este trabalho não recebeu nenhum patrocínio direto ou indireto. O mesmo está sob a própria responsabilidade do seu autor.

Dr Anna GRODECKA

Dermatologista

Polônia

Outro(s) autor(es) :

Can charisma be learned? What makes patients return to the doctor's office?

Objectives: The presentation argues that a doctor’s charisma can foster trust, improve patient adherence to treatment plans, and ultimately increase the likelihood of patients returning for follow-up visits.

Introduction: This presentation explores the concept of charisma and its influence in the medical profession, specifically examining its role in patient retention. Charisma is defined as a personal quality that can significantly enhance communication and cooperation between a doctor and their patients. In this presentation I'll show 4 ways of enhancing doctor's charisma.

Materials / method: I'll use some scientific studies that has show how non verbal communication may improve peoples' charisma

Results: The findings suggest that charisma may not be purely innate and could potentially be developed, offering new insights into improving doctor-patient relationships and healthcare outcomes.

Conclusion: The findings suggest that charisma may not be purely innate and could potentially be developed, offering new insights into improving doctor-patient relationships and healthcare outcomes.

Divulgação de informações

Você recebeu algum patrocínio para sua pesquisa neste tema?
Não

Você recebeu algum tipo de honorário, pagamento ou outra forma de compensação por seu trabalho neste estudo?
Não

Você possui relação financeira com alguma entidade que possa competir com os medicamentos, materiais ou instrumentos abordados no seu estudo?
Não

Você detém ou pediu a registro de patente para algum dos instrumentos, medicamentos ou materiais abordados no seu estudo?
Não

Este trabalho não recebeu nenhum patrocínio direto ou indireto. O mesmo está sob a própria responsabilidade do seu autor.

April LINDEN

Pessoal do escritório médico

Estados Unidos da América

Navigating patient relationships: A journey mapping approach

Objectives: By attending this course, participants will be able to:
Understand and implement a structured journey mapping framework tailored to cosmetic surgery practices focusing on acquisition, consultation, procedure scheduled and completed as well as retention campaigns.
Apply practical drip marketing and patient communication campaigns.
Develop strategies to continuously evaluate and refine the patient journey, addressing gaps and optimizing processes.
These objectives will equip attendees with the tools to effectively manage and enhance their patient acquisition work flows.

Introduction: In every cosmetic surgery practice, regardless of size or reputation, inefficiencies in the patient acquisition process can hinder both growth and patient satisfaction. The key to success lies in recognizing and resolving these bottlenecks. This course equips you with the tools and strategies to effectively map the patient journey—from initial inquiry to post-treatment retention—enabling you to optimize every stage and create a seamless, experience for patients while driving growth for your practice. Gain insights on key performance indicators (KPIs) to measure and evaluate the effectiveness.

Materials / method: Participants will receive templates for each stage of the patient acquisition process, allowing them to customize with their specific practice details. These templates offer a structured framework, highlighting essential touchpoints and optional enhancements based on individual practice resources. Additionally, sample text and email correspondence will be provided as a foundation for tailoring communication to their practice. Lastly, attendees will be equipped with a spreadsheet to track and measure the effectiveness of their new strategies.

Results: Successful medical practices know that profitability and sustainable growth require documented, measurable business processes that align with their goals. This program delivers results by providing data that highlights the effectiveness of individual drip campaigns, staff touchpoints, and acquisition timeframes. It shifts the focus from solely acquiring new patients to nurturing existing ones, ensuring follow-through and service throughout the sales cycle, ultimately driving long-term success rather than relying solely on new patient acquisition.

Conclusion: In conclusion, this course will empower attendees with the skills to create a comprehensive map of the patient journey, identifying key touchpoints that drive acquisition, conversion, and retention. You’ll explore effective drip campaigns designed to keep patients engaged at every stage. Additionally, you'll learn to prioritize Objectives and Key Results (OKRs) to align your team's efforts with growth objectives. Finally, you'll understand how to utilize Key Performance Indicators (KPIs) to evaluate the success of your strategies and optimize results.

Divulgação de informações

Você recebeu algum patrocínio para sua pesquisa neste tema?
Não

Você recebeu algum tipo de honorário, pagamento ou outra forma de compensação por seu trabalho neste estudo?
Não

Você possui relação financeira com alguma entidade que possa competir com os medicamentos, materiais ou instrumentos abordados no seu estudo?
Não

Você detém ou pediu a registro de patente para algum dos instrumentos, medicamentos ou materiais abordados no seu estudo?
Não

Este trabalho não recebeu nenhum patrocínio direto ou indireto. O mesmo está sob a própria responsabilidade do seu autor.

Dr Amera ELSAYED ABDELHALEEM BAYUMI

Dermatologista

Omã

Outro(s) autor(es) :

Cosmetic medical tourism: A double-edged sword for beauty seekers

Objectives: 1.Understand the Drivers of Cosmetic Medical Tourism
Explore the factors that contribute to the rise of cosmetic medical tourism, such as cost savings, privacy concerns, and the appeal of combining travel with aesthetic procedures.
2.Identify the Potential Risks Associated with Cosmetic Procedures Abroad
Discuss the risks, including inconsistent medical standards, insufficient postoperative care, and lack of legal recourse in cases of malpractice.
3.Evaluate the Role of Healthcare Providers
Highlight the importance of healthcare professionals
4.Provide Guidelines for Responsible Decision-Makin

Introduction: Introduction:
Cosmetic medical tourism has become an increasingly popular trend, driven by factors such as affordability, privacy, and the opportunity to combine medical treatment with leisure travel. Individuals seek a wide range of aesthetic procedures abroad, from minimally invasive filler injections to more extensive surgeries. The appeal of these procedures often lies in the perceived lower cost and higher convenience

Materials / method: Material:
This lecture explores the motivations behind cosmetic medical tourism, focusing on why individuals opt for aesthetic procedures in foreign countries. It examines the differences in medical standards, safety protocols, and postoperative care between countries. Additionally, the role of healthcare providers in guiding patients to make safe, informed decisions is analyzed, with emphasis on the importance of accredited facilities and realistic patient expectations.

Results: Results:
The potential risks of cosmetic medical tourism, such as inconsistent medical standards, inadequate postoperative care, and limited legal recourse, are significant. These risks increase the likelihood of complications and unsatisfactory outcomes, which patients and providers must be aware of. The discussion also covers strategies that healthcare professionals can use to help patients minimize these risks, ensuring better outcomes and safer experiences.

Conclusion: Conclusion:
While cosmetic medical tourism offers financial and personal benefits, it is not without substantial risks. A comprehensive understanding of these risks, coupled with guidance from qualified healthcare professionals, is essential for safe and successful outcomes. This lecture emphasizes the need for responsible decision-making, better patient education, and stricter adherence to safety protocols in the growing field of cosmetic medical tourism.

Divulgação de informações

Você recebeu algum patrocínio para sua pesquisa neste tema?
Não

Você recebeu algum tipo de honorário, pagamento ou outra forma de compensação por seu trabalho neste estudo?
Não

Você possui relação financeira com alguma entidade que possa competir com os medicamentos, materiais ou instrumentos abordados no seu estudo?
Não

Você detém ou pediu a registro de patente para algum dos instrumentos, medicamentos ou materiais abordados no seu estudo?
Não

Este trabalho não recebeu nenhum patrocínio direto ou indireto. O mesmo está sob a própria responsabilidade do seu autor.

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IMCAS World Congress 2025 Programa

Aesthetic marketing & practice management - Contributed talks

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