Абстракт

Objectives: To be able to learn how important CRM is in your company or business. That it is worth it to invest in CRM and in fact, this can be your best investment when you already have your own company. Even for start-up businesses, CRM can be a really big help for the owners. Introduction: CRM or also known as Customer Relationship Management is software that can help your company in many ways. The main goal is to help retain existing patients as well as attract new ones. CRM can help you also with medical reports of clients, data management, improved marketing, sales tracking, data analytics, and maintaining up-to-date information about clients. You just need to know how to use this effectively because just like other software, CRM also has its own disadvantage. Some of these are record loss, miscommunication, need a lot of time for learning, and cost. Materials / method: Oral presentation with PowerPoint; earpiece and microphone for interactivity with the audience. Results: Invest in CRM and maximize it, not only for your clients but also for yourself and other employees. Do your best to satisfy your clients with your service because, with that, your clients can become indirect marketing for your company. With CRM, make sure to have good communication with the team, put all the important data, double check if the information is correct, and always put complete detail so you can minimize the miscommunication between each other. Conclusion: A CRM aids in the presence of all companies. CRM offers several advantages, from managing numerous internal operations to attracting new clients and keeping a loyal client. It's probably time for healthcare providers to start implementing creative methods like healthcare CRM. In this approach, they can take advantage of technological innovation to serve many clients with high-quality personalized care