Objectives: Attendees will learn the basic principles of branding a medical clinic or spa from choosing key messages to deciding how to differentiate your brand in the market, basic do's and don'ts, when and why to rebrand.
Introduction: Branding is the process of differentiating your medical practice from all other practices in the industry. Branding takes into account the "look and feel" of your clinic, you and your staff your materials, and every other detail that gives your patients important clues as to who you are and what you value. Building a timeless brand ensures that your existing patients, as well as new ones, are attracted and loyal to you and your brand.
Materials / method: Steps for branding a clinic involve a mission statement that should be consistent throughout every touchpoint - patients expect clinics to deliver on their promises. It is important to build a strong presence in your local market which is done through a number of marketing initiatives that will be addressed, beginning with a professionally designed logo, color scheme and imagery as the foundation of a brand that serves as a visual identity for patients. Your brand also covers the clinic itself, staff, doctors, service, and results offered. It should be one unique package.
Results: After this presentation, attendees should be able to have a basic understanding of clinic branding and be able to apply these principles to their own clinics to stay competitive in medical aesthetics.
Conclusion: Branding is an essential component of a business and marketing plan for aesthetic clinics today to differentiate them from the others in the market and to grow their clinic to success in the future. This lecture will start the conversation for attendees to think differently about their own clinic and be able to re-evaluate their current brand with an eye towards the future.
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