摘要

Objectives: - Learn how to create a content strategy that is aligned with your brand and business goals - Discuss what type of posts/content performs the best in aesthetic medicine - How to effectively combat misinformation from “beauty influencers” on social media platforms - Tips for time management, overcoming imposter syndrome, and encouraging team members to participate - Who should manage your practice's Instagram efforts? - Top tools and apps to use to assist with your content creation efforts - Learn how to combat the Instagram algorithm changes - How to track IG success & what metrics to monitor Introduction: With recent industry data reporting that over 83% of Millennials (ages 29-44) now turn to Instagram specifically when researching aesthetic treatments, this social media app has not only become a pivotal platform for aesthetic providers in enhancing their online brand, but also a powerful platform for building a profitable practice. In this course, attendees will learn impactful strategies for growing their organic Instagram presence and how to leverage this platform as a powerful driver for personal branding, patient education, client acquisition and retention. Materials / method: Peer-reviewed research by author, industry stats, consumer behavior trends, consumer analysis survey Results: Practices who have strategies in place to effectively communicate with consumers and patients on Instagram will create sustainable business opportunities for their practice and pick up market share in 2026 and beyond.