摘要

Objectives: Celebrity, Influencer, Model, or Client — Who Do Patients Actually Trust? To know the type of influencers and identify which works for their practice To know the advantage and advantages of each type of influencers To learn the best approach how to deal and maximize marketing efforts of each To learn what type of influencers can work best with your clinic branding To learn contracts, demands and restrictions To learn to learn and avoid yourself from abusive demands of collaborators Introduction: In todays practice - marketing thru the help and collaboration of influencers, models, celebrities and real patients can help boost the reach of the clinic service and brand. But which are really effective, cost efficient and can be a excellent advantage to the clinics branding. In my 8 year clinic marketer history I will be sharing my experience and success stories while collaborating with them. Materials / method: slides, video and photos Results: Doctors, clinic owners and marketers will learn how to choose the best influencers depending on their clinic branding and marketing goal. Collaborate successfully and bring in actual clients coming from these collaborations. Conclusion: In today’s industry, if you want a wider reach - it is important to collaborate and show quality of work by the help of influencers. Choosing influencers can be an advantage to your market and reputable reach, or a liability and cost in your practice.