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Objectives: Understand the virtualization of Medical Aesthetics as a driver of technological innovations

a) Fueled by the powerful catalysts of entire only platforms as levers of endless navigations in the offering of peri-operative treatments

- Accumulating datamining capabilities, market intelligence, data analytics tools, CRM capabilities , how do potential customers connect themselves to the platform
- Optimize the metrics of traffic (Unique Internet Users, DAUs, Clicks, Viewers)

b) Reinforced by the permanent switch between physical and virtual reality

Introduction: Virtualization catalyzed by the avant-gardism and constant hyperconnectivity of the new Millennials’ Generation, a phenomenon quintessentially epitomized by the APAC market carrying the torch of digitalization in the world (half a billion DAUs on We Chat and Tencent / Weibo, trend reinforced by the advent of the 5G)
- Social network platforms such as Realself in the USA, SoYoung or Gengmei in China dedicated to medical aesthetics treatments pave the way to the use of new protocols; they have normalized beautification and body transformation via cutting-edge reshaping techniques

Materials / method: Examples of Digital Imageing (NextMotion Case Study) empowering augmented surgery, wearable and connected implants of the tech-transformed, presenting a a not too distant future of the augmented patient (Sebbin's connected sensors to monitor security of breast implants and alert in case of risks of capsular contracture)

Results: Hyperconnectivity prevalent in Millennials paves the way for quantified self via more portability and connectivity (smart watches, bracelets, implants, the “Fitbit” generation)
- Catalyzes the prosumer trend toward Home care devices, “beauty toys” to empower patients
- Leveraging the aspiration to self-quantification, healthy well-being, fitness and lifestyle, empowerment for the rise to self-fulfillment and the recapturing control over aging via predictive and monitoring devices

Conclusion: Dynamic new generations of doctors will be tech-empowered which will enable them to better master an integrated platform workstation providing scenario building in accordance with different types of mesotherapy vials, HA-dermal fillers, CAHA fillers, mesotherapy, lifting threads; PRP and combinations thereof and other regenerative medicine treatments based for instance on growth factor, proteins, sirtuins, stem-cells, nano-lipofilling, telomere extenders…

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Objectives: Skincare Dispensing: Mastering The Art of Retail and Repeat Customers
Women are still the primary consumers of skincare today and they are adding anti-aging products to their skincare regimens as they get older. They are starting younger to use a comprehensive skin care regimen, and are seeking out science-based formulations from various sources, including physicians’ practices, spas and medspas and online outlets. However, more recently, men are increasingly showing interest in purchasing skincare products to maintain a youthful appearance and reverse the signs of aging akin.

Introduction: Skincare dispensing for physicians represents a highly profitable vertical, repeat business, as well as a vital service for maintaining aesthetic patients coming back to their practice. In fact, patients have come to expect aesthetic doctors to carry skincare and feature skincare services to meet their needs. They want to rely on their medically based expert advice to customize a skin program that is right for them.

Materials / method: Some of the trends we are seeing among patient requests are an interest in acne solutions, more “natural” and “organic” formulations, botanicals and drinkable skincare. They are also seeking out unique, exclusive and patented formulas that contain proprietary technology and ingredients that they cannot get on Amazon or at a pharmacy. Key ingredients include peptides, hyaluronic acid, antioxidants, plant based stem cells, growth factors, and collagen proteins.

Results: Cosmeceuticals in the form of home treatments, skincare, and nutriceuticals presents a greater opportunity than ever before for aesthetic practices to master the art of retail, product selling, merchandising, and bundling products and treatments, to grow their skincare business.

Conclusion: In this talk, I will review the basic principles of skincare selling, staffing needs, training, bundling treatments with products, promotions, displays, patient seminars, and product selection. Attendees will come away with actionable tips to use in their practice to increase their revenue and enhance profits from physician-dispensed skincare.

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