Objectives: With numerous skin-centric digital start-ups being launched, Google about to launch Derm Assist, and TikTok & Reddit increasingly influencing the skin business, it’s of prime importance for dermatologists to be aware of this new dynamic.
A JEADV article states that “It is vital for dermatologists to increase their social media presence to disseminate evidence-based information and to counter any misleading posts.” Dermatologists are needed on social media and non-promotional social media is a way forward for dermatologists to engage with their audience beyond personal or commercial posting.
Introduction: The future of dermatology is bright. Skin disease is the 4th most common cause of human illness and there are around 3,000 different skin pathologies. One third of the world population has been affected by at least one skin disease, while a recent survey shows that 48% of the European adult population declared at least one dermatological condition.
Materials / method: Daily market intelligence (lay press and professional sources) on the following domains: dermatology, skincare, aesthetics, innovation, access to care, misinformation, artificial intelligence and digital advances. All this being captured and shared on Twitter ( https://twitter.com/ducrest ) and LinkedIN (https://www.linkedin.com/in/dominique-du-crest-2982a/recent-activity/posts/ ).
Results: Access to dermatology care remains sub-optimal and it is estimated that more than 70% of people affected by a skin disease do not consult a physician. Although elective, access to aesthetic procedures is underdeveloped and it is estimated that less than 9% of women (25-55 years old) in the US and less than 1% in urban China have access to injectable procedures.
Skin-related misinformation plagues the internet and 65% of the content shared on social networks (Facebook, Pinterest, Twitter, and Reddit) about dermatology is imprecise or generates confusion.
Conclusion: Although the risk of a digital divide remains, advances in digital technology and artificial intelligence can help improve access to care and combat misinformation. The integration of cutting-edge digital technologies is opening up new opportunities to improve access to dermatology and keep people better informed about their dermatological health while coping with the dearth of dermatologists.
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