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Objectives: In this presentation, we’ll take a deep look at how to help you deal with social media complaints.

Introduction: Nearly 40% of all social media complainers who expect a response, expect that response to arrive within 60 minutes, Yet, the average length of time for businesses to actually respond is five hours. Well some may opt to respond, a handful of clinics are not ready to deal with complaints and may ignore them or worst thing they’ll ever do is to delete them. If you chose the latter one, then you are not ready for social media and handling patient per se.You must handle the good, bad, and the ugly that patients will throw at you.

Materials / method: This is based on the review of the literature and suggests the tips on how to deal with complaints posted about you and your practice on any social media platforms

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Objectives: Knowledge: tips about patients’ behaviours to invest into building strong relationships that will keep you profitable.
Understand: Ways to invest in your patient relationship management to increase your profit and patients.

Apply: Techniques to cut down your expenses, generate costs and build loyal patient base.

Evaluate: Your current strategy into developing and generating profit to measure the success of your business plan.

Introduction: Patients mentality and the way healthcare has evolved into more value-based care created a huge challenge for healthcare providers which list in keeping their patients satisfied and maintain good positive relationships with them while working into attracting new patients to generate profitability.

Materials / method: Oral presentation – Powerpoint; earpiece and microphone for interactivity with audience and my assistant.

Results: Applying steps and strategies boost efficiency and profitability and will lead to strong patient-provider relationship.

Conclusion: After understanding the steps in boosting efficiency and profitability you will be able to build a strong health care system the combine both cost controlling and investing in patient-relationship.

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Objectives: identification of the most optimised marketing strategies for various social medias and their sub media to identify the best revenue generating strategies and create a brand, while keeping spends as low as possible

Introduction: there are various social media around, such as youtube, google adwords, instagram, twitter etc. many of these have sub media such as reels, stories, posts and videos. the plethora of media makes it confusing for the surgeon, and cn lead to massive money outflow. there is an urgent need to tame all these media and create a good ROI for your buck

Materials / method: We examine very social media the common ones among them being Instagram, YouTube, Google AdWords, LinkedIn amongst many others
some of these social media as have paid marketing campaigns where as others have free options. it was important to identify the most optimised of these media so that the spend that we at ou Centre did gives the highest return on investment. it is not necessary that spending money alone will bring in revenue because there are some social medias which while being free bring the highest amount of branding and consequently business

we have now created standard ope

Results: creating SOPs has helped us reduce our spends, create an automatic programme of posting and getting best ROI for each

Conclusion: it is essential to optimise each social strategy according to the aim of the practice, whether it is marketing, sales or branding, strategic tie ups etc. there are various social media which are free and extremely effective

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