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Objectives: This presentation will explain what leadership is, why it is a concept every physician should know, and why it should be actively practised. Furthermore, a description of leadership theories from "Born to lead" to Transactional and Transformational Leadership to High Impact Leadership will be given and the impact of current developments and the increasing importance will be explained.

Introduction: The medical world has changed drastically. Being a good doctor is no longer just about having excellent skills in your specialty. One must be a good listener, manager, marketer, consultant, employer, and more. Leadership skills, however, are not taught in medical school and are therefore neglected by many specialists. In turn, healthcare organisations are often led by economists.

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Objectives: identification of the most optimised marketing strategies for various social medias and their sub media to identify the best revenue generating strategies and create a brand, while keeping spends as low as possible

Introduction: there are various social media around, such as youtube, google adwords, instagram, twitter etc. many of these have sub media such as reels, stories, posts and videos. the plethora of media makes it confusing for the surgeon, and cn lead to massive money outflow. there is an urgent need to tame all these media and create a good ROI for your buck

Materials / method: We examine very social media the common ones among them being Instagram, YouTube, Google AdWords, LinkedIn amongst many others

Results: some of these social media as have paid marketing campaigns where as others have free options. it was important to identify the most optimised of these media so that the spend that we at ou Centre did gives the highest return on investment. it is not necessary that spending money alone will bring in revenue because there are some social medias which while being free bring the highest amount of branding and consequently business

Conclusion: we have now created standard operating procedure calls for various social media and the kind of spent that we're looking at on a monthly basis in order to optimise our return of investment

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Objectives: Aesthetic medicine is flourishing around the world,
The market continues to expand in Japan.
We opened our first clinic in 2000 and have since then opened more than 100 clinics in Japan.
We have become the largest mega-chain in Japan, and probably the largest in the world.The number of cases treated each year amounts to more than 3 million,

Unfortunately, some customers are angry at the unsatisfactory results.

Introduction: In aesthetic medicine, there are a certain number of customers who are dissatisfied with the treatment and results, not just complications. but,
There is little comprehensive statistical data, and it is difficult to understand the current situation and trends.

Materials / method: This year, the group conducted

From the 3 million cases per year,
cases that resulted in customer complaints were analyzed and
I report on the results.

Results: Complaints had an incidence rate of 0.23% of the total number of cases. Hospitality was the most common, followed by treatment techniques and complications.
The most frequent resolution method was an apology alone, followed by a monetary settlement.
In terms of surgery contents, the chest was the most common, followed by the nose.

Conclusion: There are a certain number of patients who are dissatisfied after finishing aesthetic medicine, and the percentage was analyzed. Many patients were dissatisfied with their treatment. It is important to educate the staff, especially since there is a lot of correspondence at the reception. In surgery, there were many chests and noses. Care must be taken because treatment with artificial substances has a high rate of complaints.

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