Objectives: Nowadays, an aesthetic surgery patient is a healthy person with many different experiences. He/She has a variety of treatments to choose from, a wealth of information to learn from and many different options regarding medical facilities, whether at home or abroad.
Introduction: Thus, establishing a successful aesthetic medicine practice is becoming so much more than simply offering a number of treatments, surgical or non-surgical. It is an experience more than anything else.
Conclusion: Therefore, apart from scientific excellence and medical ethos, successful practices may rely a lot on promotion, marketing, PR activities, building strong partnerships and establishing long lasting customer relationships. This lecture will draw upon the example and main lessons of running Symmetria clinic to shed some light into the complicated questions of what the customer wants and how a successful business model can cater for those needs in order to establish itself competitively into the very challenging market of aesthetic medicine.
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