Objectives: Audience: Medical professionals.
Knowledge: Market trends and practical advice.
Understand: What technology will do to improve patient-care.
Apply: Prepare your workforce for the future of technology and preparing the doctor of the future
Evaluate: Key considerations for the successful implementation and adoption of large-scale health information technology

Introduction: Are you prepared for the societal impact technology will affect upon the healthcare industry? In the quest for improved quality of life, consumers now expect the best treatment, using the most-up-to-date technologies, giving them the least down time. In this presentation, we will discuss how technology is changing the healthcare game; how it is improving patient care; how organizations must do more to embrace intelligent technologies and the key considerations for successful implementation.

Materials / method: Powerpoint presentation
Video

Results: Powerful incentives from research studies for fostering a digital culture including:
A study of 400 C-level global healthcare executives conducted by the SAP Center for Business Insight and Oxford Economics
A report released by Digital Health Technology Vision 2018 surveying100 health executives.
Findings from the Deloitte Center for Health Solutions’ surveys of physicians, health care consumers, and health system CEOs.
Results from IDG’s 2018 State of Digital Business Transformation White Paper.

Conclusion: Prepare your healthcare enterprise for a successful digital transformation.
Failing to innovate in the booming healthcare economy will be the equivalent of leaving your savings on the table.

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Objectives: These finding aim to help aesthetic practitioners to maximize their influence on target audience. Aim is also to obtain step by step instructions how aesthetic practioners should post on instagram in order to have the best possible influence on patients. I addition, major mistakes and disadvantages in soacial media posting are discribed. The best content, most appealing to the patients, of instagram post are also presented.

Introduction: The increasing relevance of Instagram and its growing adoption among top brands suggest an effort to better understand consumers' behaviors within this context. Social media's rapid worldwide growth has permeated aesthetic medicine practice.

Materials / method: According to our previouslly conducted survay regarding patients' wants and needs on social media, we developed instagram platform that attracted many patients and influenced on patient satisfactory. Here we present personal tips and trick explaining all the steps, dos and donts that one successfull aesthetic clinic should follow. Our pratcice has more than 70k real and active followers that we all gained by following these steps.

Results: Following tips and tricks and guidlines how should aesthetic practitioner post on instagram, in short period of time we gained several thousands active and real followers, increased number of patient, popularity of the clinic have risen and the income of the bussiness have been tripled.

Conclusion: The main channel patient like to comunicate to their chosen doctor is through social media. Instagram in the most engaged millenials on mobile device today. Appropriate posting on Instagram can lead to outstanding clinic reputaion.

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Objectives: 1. Assess the impact of spiritual background and beliefs on patient treatment decisions.
2. Improve patient satisfaction and understanding by addressing underlying spiritual concerns regarding issues of body image, cultural norms and expectations
3. Develop techniques for implementation of spiritual understanding into patient interactions.
4. Develop an improved understanding of spiritual diversity and its impact on patient choices and decision making

Introduction: Patients present to practitioners with a wide variety of personal desires, expectations, and goals, which can have subtle to dramatic impact on their personal interactions and subsequent satisfaction from treatments.
We theorized that a spiritually centered approach to the patient, taking into consideration their personal background and beliefs, could enhance ultimate patient satisfaction.

Materials / method: We evaluated the impact of spiritual choices and concerns on patient decision making in our practice via pre-treatment patient assessment and questionaires.
This contributed to the evolution of a patient centered approach which emphasized sensitivity and understanding to spiritual concerns and the impact on body image questions.

Results: The implementation of a patient centered, spiritually based assessment greatly aided in the patient's comfort level with treatments and subsequent expectations of treatment.
When compared to prior approaches, a positive impact was noted.

Conclusion: Approaching spiritual concerns, while a sensitive and individualized issue, can have a significantly positive impact on aesthetic practice.
Spiritual factors probably contribute greatly to individually perceived concepts of body image, societal norms, and relationships.
Spiritual issues probably contribute significantly to patient decision making and aesthetic practitioners should be sensitive to spirituality and it's contribution to patient comfort with aesthetic choices.
Further study, particularly across cultural divides, is warranted.

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Objectives: Know everything about parameters of our pictures : Lighting, patient & camera positioning, white balancing and dynamic dimensions
Know how to differentiate good before/after pictures from bad ones
Learn how far standardisation matters, not the quality of a single picture
Beyond standardized pictures, power of standardized videos can help doctors to get the ultimate raw material to document their practice and convert their patients easier

Introduction: Before and after pictures are extremely important for aesthetic practitioners, but
unfortunately they do not always realize this. It is in fact, impossible to describe appearance in an objective way without pictures perfectly standardized regarding all the parameters. Moreover, it is easy to show a good result without doing anything on a patient, just playing with one of the parameters we need to master

Materials / method: Lighting is the most important parameter we need to master : use of flash on the after can show major improvement without doing anything. The second one is the positioning : from the patient but also the camera that can showcase completely different results if they are not standardized. White balance & colors can easily trick the reality if they are not the same.
Dynamic dimension is very important : it must be perfectly standardized to be comparable, meaning that our patients must perform exactly the same expressions before and after the treatment. In this case, the use of videos is very help

Results: First part of the lecture is dedicated to a better understanding about parameters of a picture : light, white balance, focal, and positioning
Through specific examples shown during the presentation, doctors will learn how to differentiate the differences between good before/After pictures and bad ones
Use of video showing motion and emotions will be described through specific clinical cases to show its efficiency comparing to pictures

Conclusion: Standardized before & after pictures is more than necessary. Doctors need to document their practice the best way possible to show improvement done with their patients
Moreover, we live in a dynamic era where standardized video is the ultimate raw material and the next logical step doctors should not miss if they want to work with more efficiency and transparency

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是
请注明名称（个人，公司，学会等等）: NEXT MOTION

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Objectives: Today almost every doctor tries to develop his/her internet profiles separately from clinic where they work. Everyone would like to be unique, everyone want crowds of patients and professional success. It’s impossible today without visual accompaniment. Why? You need to be recognizable. Your social networks pages are now your appearance. People first evaluate your profiles, websites and then they decide if they what to come to your clinic or not. Digital approach is the future.

Introduction: It’s not enough to be just a good clinic or doctor. To become famous and successful you need to invest in yourself. Professional workshops, additional education etc. are important and need to be done by default. Your personal visual design is exactly what you need to invest in.

Materials / method: What do I do to make clinic or person recognizable? I have a special brief with many of questions, starting from psychological portrait of my client, ending with colors preferences. As soon as I know who my client is, I can make visual design right just for exact person or clinic. This design will reflect main idea of the client and the message he wants to get across to his own clients.

Results: Visual design is everywhere. We evaluate product by its look and appearance. If we don’t like the package we won’t buy the product. Same is here – If we don’t like digital history of the clinic or exact doctor, we won’t go there. We make comprehensive assessment first and we decide whether we need it or not. What do we asses? Feedbacks and appearance. So to be successful you need to catch your client on the first stage when he is making the choice. Visual design is the solution.

Conclusion: Right made design, right chosen colors and etc. can solve many of problems. Visual design is the thing your clients see before they meet you. Your design should be responsive, powerful, convincing and credible.

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