Objectives: Through the lens of three business models, learn the basics to get from zero to start of a company. Learn the important requirements to be a successful entrepreneur.
Introduction: Dr. Katie Rodan and Dr. Kathy Fields, Stanford trained, practicing dermatologists, are the inventors and co-founders of two separate billion dollar skin care companies-Proactiv Solution, an acne brand, and Rodan and Fields, a multi med skin care regimen company.
Dr. Fields will showcase 3 business models as examples of how to start a business from an idea and the skills needed to launch a company.
Materials / method: 3 Companies: Proactiv Solution
Rodan and Fields under Estee Lauder
Rodan and Fields, LLC
Results: Proactiv Solution 1995-2016
sold to Nestle
Rodan and Fields-with Estee Lauder from 2003-2007
bought back by the founders
Rodan and Fields,LLC 2008-present
Conclusion: Everyone has ideas. Very few follow through and have what it takes to launch a project and then be successful. These 3 scenarios will give you an insider look into the journey of Rodan and Fields.
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请注明日期: Proactiv Solution has been sold to Nestle, continuing ownership interest in Rodan and Fields.
和审阅情况: Ownership of all companies discussed
这项工作没有任何直接或间接的资金支持。由作者自己承担责任。