Objectives: I shall set the stage for speakers in this session.

Introduction: There are things that change and then there are the constants. Its said that the only constant is change. Yet doctors and specialist should be aware of changing environment and their objectives at the same time. Clients and patients remain human. The wind of change towards tele consultations etc. transforms communication with patients. Yet human stay human.

Materials / method: Its a key note.

Results: Its a key note.

Conclusion: Its a key note.

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Objectives: In the post Covid era, consumer behaviour now is very different from earlier years.
The pandemic had caused a seismic shift in consumer behavior both in terms of priorities and channels consumptions.
A close examination of the markets can easily highlight two key areas to focus on:
A. Change of Habits and increase in Selfcare across genders and ages
B. Both the B2B and B2C Consumer Journeys are evolving with accessibility and convenience at the core

Introduction: A. Change of Habits and increase in Selfcare across genders and ages
B. Both the B2B and B2C Consumer Journeys are evolving with accessibility and convenience at the core

Results: The long periods of confinement, in addition to the video calls, alerted the consumers to the importance of taking care of their appearance. Not only that, but it drove them to realize that the “Looking better” lifestyle is not optional anymore. It became their main drive.
This was reflected in actual numbers post the lockdown as per the surges on all Medico Aesthetic treatments in key markets. MENA in general with KSA and UAE spearheading had the lion share of this growth across all kind of treatments, mainly the non-invasive ones.

Conclusion: The steep growth of tech platforms (AI, AR) coupled with the increasing need for convenience and reliability of the customers on the accessibility and smooth journeys, resulted the spike of Hybrid go-to-market platforms and modules.
From the comfort of their homes, they are now able to read, research, do online consultations and even book treatments only leaving only the actual fulfillment to happen in the clinic which not only minimizes time but optimizes the business models for the clinics and doctors who are also starting to order 60% of their products online.

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