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Objectives: You probably know the answer to this - you cannot afford the 'leave it' option when it comes to social media. Unfortuntely, this is no longer an option, especially for those of us starting out in aesthetics.
I hope to show you some of the simple principles you should adhere to when setting up your social media presence and to realise early on that this is NOT the same as 'advertising'.

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这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

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这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

Objectives: Influencers and celebrities play a vital role in shaping the audiences’ opinions because they are seen as trusted sources sharing their experience on spot although the lack the appropriate medical background to have a proper judgment on the safety and efficacy of the medical procedures they present.
On the other hand, most of the physicians are not trained on using the social media in the most attractive ways to audiences.
Breaching this gap is a must and we have to play a role in educating the communities we work in in an attractive and simple way.

Introduction: Social media has become an essential part of our lives, as it is a powerful marketing tool that strongly depends on word of mouth and opinions. Moreover, it shapes the way we communicate and exchange information. In this presentation I will be discussing effect of social media on the cosmetology and hair practice and the trends that emerge with it.

Materials / method: 1.Social media data: Collect a sample of social media posts, comments, and discussions related to cosmetology and hair practices in Kuwait. You could use social media APIs or web scraping tools to gather this data.
2.Case studies: Analyze specific cases of how social media has influenced cosmetology and hair trends in Kuwait.
3.Statistical analysis: Analyze survey data to identify statistically significant relationships between variables related to social media use and attitudes towards cosmetology and hair practices.

Results: 1.Impact on consumer behavior
2.Trends in cosmetology and hair practices
3.Role of professionals
4.Regional considerations

Conclusion: From receiving reactions on techniques and procedures and how it affects the popularity of various procedures, handling complications and compliance on social media platforms and the responsibility we acquire as professionals to provide the patients with the latest technologies and therapies and educate them furthermore in the gulf region and specifically in Kuwait will be the focus of my oral presentation

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Objectives: We aim to engage in a constructive dialogue about the phenomenon of myths in social media, analyzing the underlying reasons and potential impact on our activities.
We will also identify and explore the top three prevalent myths in social media and how they can affect our patients.

Ultimately, we seek to develop an actionable plan that can help mitigate the impact of myths on our patients and promote a more informed and evidence-based approach to healthcare.

Introduction: A strong, consistent, and constant Social Media presence, with a clear message adapted to the various types of platforms and audiences, is an essential and fundamental component in the success of medical and aesthetic activities.

In addition to promoting research-based activities, there is a lot of content that makes unrealistic claims, or worse, false claims that create unrealistic expectations from our patients.

Materials / method: Many factors are involved in the development and proliferation of myths about Social Media and myths spread by Social Media.

Certain people and sources deliberately produce or distribute sensational or untrue information to gain clicks, likes, shares, and interaction. Content that is controversial or shocking typically garners more interest.

Myths are often associated with factors such as lack of regulation and critical thinking, anonymity and impersonation, incomplete information and echo chambers, and amplification.

Results: The most notable misconception is that "Social Media is free." While it's true that setting up social media accounts is free, creating high-quality content, running advertisements, and maintaining a consistent online presence requires a significant amount of time and resources.

Another essential myth is that "Being on Every Platform is a Must." Concentrating on the most important platforms for your target audience and objectives is better. We can only be present in some places, and it's essential to be on the platform where our target audience is located!

Conclusion: The most dangerous myth is that having more followers automatically leads to success. The size of your following does not solely determine success on social media.
It's crucial to consider factors such as engagement quality, the relevance of your content, and the impact you make on your intended audience.
Assessing success on social media involves a more intricate and detailed process beyond counting followers, likes, comments, shares, and saves.

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Objectives: 1) See how many physicians and medical professionals may push the boundaries of professionalism using social media
2) Set better expectations for how to effectively and professionally utitlize social media platforms.

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Objectives: To educate the audience on current social media platforms used in marketing and branding in the aesthetic industry.
To discuss current ways of generating relevant and tasteful content for these channels to showcase your practice.
To discuss pearls and pitfalls and legal tips to help protect the practice owner with content and privacy law.

Introduction: A comprehensive presentation on creating social media content

Materials / method: n/a

Results: n/a

Conclusion: This talk is comprehensive and covers the main social media platforms for the aesthetic surgeon and medspa to use to tastefully showcase their work and avoid common mistakes.

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