Objectives: Learn actionable lessons for the foundation of an entrepreneurial venture. This structure will fortify the chance for a successful outcome whether it be a start up or private practice. Know your "Why" and the commitment to that why. Define a problem and novel solution. Build a trusted team and lean in with integrity.
Introduction: Dr. Kathy Fields and Dr. Katie Rodan identified a large consumer need shortly after graduating residency at Stanford. Acne sufferers had tremendous self-esteem issues and little access to satisfying remedies. Pharma was uninterested in the small acne market. Cosmetic companies made good skin better and doctors only had harsh treatments.The doctors invented a paradigm shift in the treatment of acne, sold via informercial using celebrities and changed the face of America and then the world.
Materials / method: Business experience
Results: 2 Separate Billion dollar companies targeting common visible problems.
Conclusion: Doctors are uniquely positioned to identify important and overlooked problems. Finding novel solutions and then actioning those solutions on a large scale is hard work but can be immensely satisfying and lucrative for the doctor and life changing for patients.
利益冲突声明
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这项工作没有任何直接或间接的资金支持。由作者自己承担责任。 This is a presentation of two companies I co-founded which have sold and I am no longer involved with.