Mr Balooch is the Global executive who bridges cutting-edge technology with the beauty and digital health industry. Leads a global team in San Francisco, New York, Paris, and Singapore uncovering disruptive innovations through strategic partnerships, investments, and acquisitions for the group. Sits on the board of directors and advisory boards of key tech start-ups in digital health and beauty software and hardware. Guive has been a featured and keynote speaker at many radio shows and conferences, including CES two years in a row. Having built the first Incubator at L'Oreal focused on innovation and technology, Guive's work spans multiple functions (from Research to UX/UI to Marketing/Business). He has led strategic partnerships with start-ups and universities from seed funding to M&A. The scope of Guive's tech group includes Sensors/Flexible Electronics, Augmented Reality, Connected Objects and 3D Printing and Bioprinting. The incubators’ first innovation is Make Up Genius, which was a featured app by Apple and covered by media worldwide, including The New York Times, Fast Company, the Financial Times and Bloomberg Weekly.