Abstract

Objectives: This presentation focuses on helping doctors create valuable content for their audience. It introduces the 15-by-seven method, which involves four simple steps over one week to generate at least 15 content ideas. The goal is to increase visibility, engagement, and authority without relying on third parties, with content tailored to patients' needs. First of all, you need clarity about these three main points 1. Who are your perfect patients? Those who understand the value will meet your price. 2. How do you want to be recognized and stand out? 3. What will be your marketing strategy and brand Introduction: The internet is a powerful tool for doctors seeking to establish themselves as authorities in their field, offering many opportunities. As a doctor, you must lead in building communities around your main procedures, treatments, and area. Then, you'll be able to get in control of your online presence. We created this method in 2018, and since then, it already helped more than 3.000 doctors from all over the country. The main question here is: How do you create relevant content to be recognized as an authority in your area and convert followers into patients, even now that it's mainstream for Materials / method: Step 1: Listen and write down all the questions. Step 2: Filter out the most frequently asked questions. Step 3: Create at least three subtopics for each question. Step 4: Produce one video focusing on one theme and keep it to one minute. If you follow these four steps, I guarantee that you'll be able to create great content and be recognized as the authority you deserve. Addressing patient questions or doubts is essential for ensuring a confident decision about their chosen doctor. Results: This transformative tool significantly elevates the expertise and credibility of doctors, empowering them to cultivate a robust brand and community centered around their procedures. As a result, they effortlessly convert followers into patients day in and day out. Conclusion: By shifting their perspective on content creation, doctors can revolutionize their marketing efforts and ensure that their content becomes a powerful tool to drive their businesses forward.