IMCAS Academy International
Program

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Objectives: In my opinion, one of the most important things when it comes to social media is to humanize your brand.

Introduction: Marketing companies often recommend keeping personal and professional lives separate, especially when it comes to doctors. I disagree with this.

Materials / method: In life, be it online or offline, it is always about creating real human connections. Authenticity builds trust, trust in turn creates new business.

Results: I don’t use social media to sell in the first place but to connect. Once people connect with you, because they can relate to you and find you entertaining, you can occasionally share medical knowledge or news as if you would share this info with a friend.

Conclusion: The education therefore follows in a second step once the relationship has been established.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability