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IMCAS World Congress 2020
Program

FOCUS ON S025

Contributed talks - Digital power in professional business

Room: Room Passy - level 1
Date: Thursday 30 January 2020 at 08:30 to 09:30
Format: CONTRIBUTED TALKS > session made up of abstract submissions that were carefully reviewed and selected by the Scientific Board

Chairs

Wendy LEWIS

Journalist mass audience

United States

Dr Daniel LIU

Plastic Surgeon

United States

Lectures of the session

Hours	Speakers	Lecture title	Abstract	Number
08:30	Dr Kristina DAVIDOVIC	Social network beyond - How to become doctor influencer in aesthetics	View	99498
08:40	Anastasia LESHUNOVA	Digital doctor: how to be unique on the web	View	96669
08:50	Dr Antonino ARACO	The humanistic web marketing for aesthetic doctors	View	96407
09:00	Dr Eman MEKKAWY	What are the digital marketing strategies for the aesthetic clinics?	View	97671
09:10	Dr Luis Enrique DE SOLA SEMERIA	Aesthetic medicine in the millennial era	View	98992
09:20		Q&A		100349

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Dr Kristina DAVIDOVIC

Radiologist

Serbia

Other author(s) :

Social network beyond - How to become doctor influencer in aesthetics

Objectives: Here we present step by step in running different social networks to differentiate from the other physicians. The idea is to present different successful social networks that will show us tips and tricks in becoming influencer in aesthetics

Introduction: Social media allows physicians to connect with peers around the world and share opinions on medical developments, healthcare policy and even personal cause. Doctors can inform, incite, inspire others or to promote new aesthetic initiatives.

Materials / method: We present five different very influential social network platforms that will serve us as a model for step by step guidelines in becoming doctor influencer

Results: To be true ''influencer'', physicians need to provide useful information and interact with their medical counterparts in a meaningful way. They should set industry standard for best practices on social media, including behaving ethically and staying away from special interest.

Conclusion: In order to have an influence not just number of followers, interactions and scope are measured, but reaches and shares need to be taken into account.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Anastasia LESHUNOVA

Marketing consultant

Russia

Other author(s) :

Digital doctor: how to be unique on the web

Objectives: The modern world forces us to develop our web profile. If we don’t have it - we basically don’t exist. All aspects of our life get to nature vibes past couple of years and our audience trusts us only if we are true. In the past, we could have asked the agency to help us with our web profile but today we should do it ourselves to prove our uniqueness and reality.

Introduction: What do I call a web profile? It’s not only social networks, but it’s also websites, feedbacks, presentations and other links where we could be mentioned. Personal brand design is not only logo and staff - it’s your behavior, your look (online and offline) and your speech.
When you are beginning with your web profile you start with purpose and after that you plan. You may involve consultants, designers, and other specialists but the most important thing for you is to implement it by yourself.

Materials / method: As a designer and personal brand consultant, specializing in medicine, I’m not only developing design and web profiles, I also teach my clients to apply and use materials, that I designed. It is really important to follow modern trends and standards. It makes you unique for your clients.

In my course, I have the following plan:
1. Design, composition, colors
2. How to make a beautiful presentation?
3. Infographics
4. How to deal with photos (before and after and so on)
5. Social networks design

Results: By the end of the course, my clients can easily be responsible for their web and digital profile without any agency involvement. They can implement design into their daily web and digital activities.

Conclusion: During my speech, I will share some tips from the program of my course. This information could be used as a plan of action. Remember, that your web profile is now your appearance. And before the client is in your office, he or she searches you on the web. And you got to be well represented.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Dr Antonino ARACO

Plastic Surgeon

Italy

Other author(s) :

The humanistic web marketing for aesthetic doctors

Objectives: Web marketing is becoming of fundamental importance for any economical business. In fact the sustainability of a cosmetic and aesthetic surgery center depends on the marketing ability. The web marketing has evolved from the so called 2.0 of the late 1990s where the communication activity focused on the product to marketing 3.0 where communication was shifting to the consumer. In recent years, web marketing is evolving again and today we talk about marketing 4.0. This is focused to the consumer and to his personal and intimate, personal, social, and cultural aspects. Humanistic web marketing lo

Introduction: -

Materials / method: -

Results: -

Conclusion: -

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Dr Eman MEKKAWY

Dermatologist

Egypt

Other author(s) :

What are the digital marketing strategies for the aesthetic clinics?

Objectives: Marketing for aesthetic clinics is undoubtedly one of the highest levels of digital competence in the present time, it means that in order to have visibility and attract customers in digital media.
And we must be clear about the objectives and how to achieve them.
Otherwise, the economic resources and the efforts dedicated to obtaining clients will hear everyone.
The first step before making any investment decision is to have a marketing plan to attract clients to our clinic. It helps to clarify what we want to achieve on the Internet and how to do it.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Dr Luis Enrique DE SOLA SEMERIA

Dermatologist

Spain

Other author(s) : LUIS DE SOLA SEMERIA, M.D.

Aesthetic medicine in the millennial era

Objectives: In this presentation we will proceed to conceptualize Aesthetic Medicine in the new Millennial patient and explore the characteristics that define this generation, their consumption habits and the causes that mobilize them to perform a medical cosmetic treatment. Finally, some guidelines will be given to improve communication skills in order to retain this generation of patients in the Aesthetic Medicine practices while maintaining good practices, professionalism and sticking to a code of ethical behavior.

Introduction: Aesthetic medicine is perhaps one of the fastest growing medical specialties (in terms of access and consumption) over a few decades´period. Since global statistics has being collected by official organizations such as the ISAPS (International Society of Aesthetic Plastic Surgery) and the ASAPS (American Society for Aesthetic Plastic Surgery), it has been seen that the cumulative growth in global consumption of aesthetic procedures - both surgical and non-surgical - in nearly 20 years it has exceeded 430%.

Materials / method: Analizing global trends and statistics a little further, the results on the consumption of different aesthetic procedures are either curious when they are segmented according to age group, finding that the age groups with the highest consumption of aesthetic interventions (surgical and non-surgical) is that of patients between 19 and 34 years and 35 to 50 years.

Results: The Millennials (generation born between 1980 and 2000), are now mathematically the largest population in the world, and they are showing consumption habits that are often difficult to understand, due to how rapidly changing they can be.

Conclusion: Historically, the field of aesthetic interventions was focused on patients over 40 years. However, with the advent of the latest statistics on the consumption of aesthetic interventions worldwide, a new trend of consumption that previously went unnoticed appeared; that of the millennial generation. Millennials are a generation that can represent an opposite pole in the cultural spectrum and mindset, compared to their predecessor generations (gen X, baby boomers), but they share a surprising feature: consumption habits and spending capacity that FORBESmagazine has valued at $1.3 trillion in USA

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

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IMCAS World Congress 2020 Program

FOCUS ON S025

Contributed talks - Digital power in professional business

Chairs

Lectures of the session

Recommended sessions

IMCAS World Congress 2020
Program